Marketing Coordinator

The Marketing Coordinator is responsible for coordinating marketing agency programs and services, engaging businesses, and members of the community in agency events and campaigns and performing social media activities on the behalf of Easterseals under the direction of the Vice President of Development and Engagement.

ESSENTIAL DUTIES (FUNCTIONS) include the following:

Marketing & Visual Media

• Coordinates media relations and supports relationships with key industry media.
• Design and layout all agency promotional materials, ensuring alignment with Easterseals' brand standards and agency values.
• Consult with program staff to fulfill print and interactive marketing needs.
• Update and reproduces existing agency materials (programs, ads, mailings, etc.).
• Reviews final layouts and proofs and incorporating edits and improvements.
• Manage print jobs from start to finish, including vendor coordination, quotes, and timely delivery.
• Organizes and maintains graphic art and photo records in a consistent manner.
• Oversee design and production of marketing materials for digital and print campaigns, brochures, event signage, and advertisements.

Digital Marketing & Technology

• Manages website updates, maintenance, and content edits to ensure an engaging user experience.
• Develops and implements a comprehensive social media and digital marketing strategy
• Coordinates social media activity, ensuring timely responses and consistent brand voice.
• Upload content to agency website following brand and design protocols.
• Refresh web-based graphics to complement site content and increase traffic.
• Tracks and reports website and social media metrics.
• Manages and maintains social media sites as assigned.

General Administration

• Utilize metrics to analyze, and report the effectiveness of fundraising, marketing, and engagement strategies.
• Provide regular updates to the VP of Development and Engagement.
• Ensure all activities are delivered within budget parameters.
• Participates in assigned meetings, professional development, and training as required.
• Contribute to the department effectiveness through open communication, problem solving, and teamwork.
• Performs other duties (or functions) as assigned.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Communications, Marketing, Graphic Design, or a related field required.
• A minimum of 2 years social media and digital content management experience required.
• A minimum of 2 years website management or CMS experience required.
• A minimum of 2 years marketing and communications experience required.
• Expertise in social media platforms and strategies to drive engagement and grow audiences.
• Experience using InDesign, Photoshop, and Illustrator required.
• Prior website design experience preferred. Working knowledge of HTML/CSS knowledge a plus.
• Experience working with media outlets preferred.
• Experience with commercial printing and the printing process preferred.
• Experience with a CRM (Customer Relations Management) database preferred.
• Must be available to work flexible hours, including evenings and weekends.
• Travel between multiple sites is required.
• Must have a valid driver's license and reliable transportation.
• Must have proof of insurance AND meet the requirements of the Employee Driving Policy.
• A Criminal Background Check must meet the requirements of the State of WI licensure for day programming.
• A Credit Check is required for this position.

Specialized Skills/Abilities/Knowledge:

• An understanding and a belief in philanthropy.
• Ability to interact positively and compassionately with participants, caregivers, employees, and the community.
• Strong working knowledge of Microsoft Office Suite.
• Experience working with CharityEngine/Salesforce preferred.
• Knowledge of Google Analytics or similar web analytics platform.
• Ability to maintain confidentiality.
• Knowledge of the services being provided within the agency.
• Awareness of disability issues.
• Ability to interact with people from culturally diverse backgrounds and display strong customer relation skills.
• Ability to communicate effectively, verbally and in writing.
• Ability to problem-solve issues.
• Self-motivated and able to work independently.
• Must be organized and able to handle multiple tasks.
• Must be honest, dependable, and able to meet deadlines.
• Must exercise sound judgment in making decisions and act accordingly.

NON-ESSENTIAL DUTIES

• Assists with community engagement events.
• Works closely with the department staff on routing of materials and overall production schedule.
• Performs other duties (or functions) as assigned.

EQUIPMENT USED/MACHINERY REQUIRED TO OPERATE:

Includes, but is not limited to:

• Telephone
• Computer
• Copy Machine
• Calculator
• Fax Machine
• Dolly/cart
• Operate a motor vehicle safely

PHYSICAL DEMANDS: