Marketing Effectiveness Manager

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Marketing Effectiveness Team enables and empowers the Macy's organization with analytic insight and solutions to support planning, tactical execution and optimization of the customer experience. The Marketing Effectiveness Manager is responsible for supporting the Marketing Effectiveness team with reporting and analysis for search, affiliate, email, display, social, online video, and online audio campaigns. This position will utilize data to drive decision making within the marketing organization and particularly assist in interpretation and application of new tools and data sets to drive optimization.

What You Will Do

• Analyze media performance data (channel, site, audience, and creative), and provide standardized reporting across digital marketing tactics.
• Lead the Sunday executive reporting process, collect cross-channel data and insights for the week, collate them, and package them into a weekly insightful report that tells a compelling, data-backed story about how marketing efforts are impacting the business.
• Provide strategic recommendations and insights to inform and guide Marketing teams on how best to use Paid and Owned Channels to deliver against business objectives: Search, Affiliate, Email, Display, Social, Online Video and Online Audio.
• Develop and implement marketing measurement frameworks: Aid in design, measurement, evaluation and recommendations of incrementality testing with the goal of optimizing ROI and maximizing omnichannel sales for media tactics.
• Partner with media agencies, data science teams, and other internal departments to gather data, provide strategic recommendations, and ensure measurement needs are met (including ensuring accurate data flows into media mix model and multi-touch attribution systems).
• Lead the application of insights to influence marketing strategies that drive measurable growth in online and store sales across strategic marketing initiatives such as Backstage, Loyalty program, etc.
• Help develop and automate new dashboards and reports and enhance existing dashboards and reports in Tableau and PowerBI.
• Broaden scope of KPIs for marketing channels. Drive optimization based on customer-centric metrics.
• Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization.
• Consistently apply a Macy's Inc. omni-channel lens (stores and digital) to analysis and insights.
• Stay informed and communicate about industry / competitive marketing trends and best practices.
• Ability to lead 1-2 direct reports, aligning their work with overall department goals.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Who You Are

• BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics or other quantitative field preferred).
• 5+ years of experience using data to develop business insights and recommendations.
• Strong analytical and qualitative abilities: must be able to translate complex marketing data into actionable insights and recommendations for both tactic experts and business leaders.
• Deep understanding of media measurement, attribution, and incrementality testing methodologies. Knowledge of data principles, media buying, spend optimization, and marketing technology.
• Familiarity with one or more analytics tools (SAS, R, Adobe Analytics, Google Analytics) and marketing tools (Google Ads, Meta Ads, DCM, DV360, Rakuten).
• Experience writing complex SQL queries and/or utilizing Tableau and PowerBI for data visualization preferred.
• Experience with multiple digital marketing and brand channels, including paid search, social, and display.
• Proficient in Microsoft Word, Excel and PowerPoint.
• Ability to practice open and continuous communication, keep others informed and effectively present information in a clear, concise manner.
• Time management skills and ability to handle multiple projects with competing priorities.
• Good leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
• Previous leadership/people management experience.
• Ability to work a flexible schedule based on department and company needs.
• PLEASE NOTE: This position is a Sunday-Thursday position and currently requires two days in office (currently Wednesday and Thursday but subject to change based on company needs).

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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