Paid Media Specialist

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Paid Media Specialist will support social campaign execution, ad management, and performance optimization to increase ticket sales and revenue for AEG Presents portfolio events. This individual primarily collaborates with the media team, marketers, and external media partners to fulfill campaign needs involving quality assurance for strategy, creative, audience targeting, and performance measurement.

Essential Functions

• Execute and manage paid media campaigns across social platforms (e.g., Twitter, Facebook, TikTok, Snap Chat, etc.), ensuring targeting tactics are optimized against relevant performance objectives.
• Oversee operational and project management tasks (e.g., QA ad deliverables, creative trafficking, measurement implementation, etc.) while enforcing workflow processes to ensure campaigns are follow best practices and adhere to deadlines.
• Generate reporting for performance insight, and clearly communicate results and strategic recommendations to stakeholders.
• Guide media and creative strategy, planning, and implementation of campaigns to deliver against key metrics.
• Stay up to date on media and data trends, identify testing opportunities for ad performance while strengthening relationships with media partners.

Required Qualifications

• BA/BS Degree (4-year) In Marketing or related field
• 2-4 years Of related work experience
• 2+ year of experience executing paid social campaigns in agency or brand capacity.
• Understanding of paid social platforms, measurement and supporting technology: Facebook & Instagram (Meta), Twitter, TikTok, Snapchat
• Proficient in using Excel, analyzing datasets, and developing insights to provide actionable recommendations to stakeholders.
• Detail oriented, with the ability to prioritize and manage a high volume of campaigns and communications in a fast-paced environment.
• Strong verbal and written communication skills with ability to present information to a variety of audiences.
• Proven technical knowledge and ability to learn new tools quickly.
• Passion for live events is preferred.

Payscale:$57,332 - $81,112.50

Bonus: This position is not eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.