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Staff Product Manager - Digital Strategy (Remote)

Ad Hoc LLC
$140,000 - $155,000
vision insurance, parental leave, 401(k), remote work
United States, Georgia, Atlanta
Dec 09, 2025
Staff Product Manager

This is a remote position with heavy travel for the first 3-6 months

Ad Hoc is a technology company that empowers organizations to deliver scalable, impactful digital services. Using modern, agile methods, our team creates products that meet people's needs and transform their experience of government.

Work on things that matter

Our collaborations have shaped some of the defining moments in public-sector service delivery. We've helped build products that connect Veterans to tailored services, help millions access affordable health care, and support important programs like Head Start. As we work with agencies to deliver critical services, we're also changing how the government approaches technology.

Built for a remote life

Our culture, communications, and tools are built for remote work, enabling us to bring together top talent nationwide. At Ad Hoc, remote life empowers our teams to design work environments that fit their lives and that foster flexibility and collaboration to achieve positive outcomes for our customers.

Committed to high expectations and a welcoming culture

Ad Hoc values acceptance, accountability, and humility. We aren't heroes. We learn from our mistakes and improve the process for the next time. We build small, inclusive teams to collaborate closely with our partners to solve the right problems and deliver software that works.

The Federal Civilian business unit supports many customers spanning the federal, commercial, and nonprofit space. Our customers include NASA, the General Services Administration, Office of Personnel Management, the Library of Congress, Health & Human Services, and the FDIC. We partner with these agencies to build new capabilities, deliver products, establish data as a strategic asset for informed decision-making, modernize legacy systems, and build the digital service infrastructure necessary to scale their mission impact.

Primary Responsibilities:

Staff Product Manager serves as an emerging subject matter expert, while serving as an individual contributor that exhibits a high level of trust, autonomy and empowerment. With minimal oversight from leadership, you will be essential to leading and guiding a unified product strategy across a multi-channel communication efforts, and modernizing one of the federal government's most mission-critical digital properties. Given highly distributed organizational structure with the HHS portfolio and the need to provide clear, timely public health information across web, mobile, social, and API-driven channels, a senior product leader ensures alignment across communications, policy, design, and technology teams. This role drives cohesive content governance, streamlines operations, reduces redundancies, and supports a user-centered approach to information architecture, accessibility, and omnichannel delivery. The ultimate outcomes of this role is to strengthen public trust, accelerates digital modernization, and ensures health guidance is consistently understood-regardless of platform or audience.

A Staff Product Manager exhibits strong influential skills to represent the product management practice in planning sessions, advocating for the best solution, while communicating tradeoffs. You will serve as the primary lead and proactively communicate with stakeholders; while utilizing strong influential skills to drive improvements in product management processes and practices. Primary expectations of a Staff Product Manager:




  • Strong influential skills to garner consensus among stakeholders, leadership, programs, and practice teams



  • Primarily supports a program/portfolio, but may support business unit initiatives in order to drive thought leadership among practice and delivery



  • Serves as a mentor to individuals within the assigned business unit or Program, providing constructive feedback to support employee development and practice innovations



  • Presents to a wide variety of audiences, inclusive of internal and external stakeholders





  • Primarily focused on program/portfolio strategic initiatives, but may support tactical assignments



  • Exhibits strong communications skills in order to gain consensus, mitigate conflict, and serves as a stewardess of innovation or change



  • Responsible for defining the vision and strategy for products and identifying areas of growth for a program or portfolio of work



  • Demonstrates the ability to make educated decisions and understands when to pivot and how to experiment in order to reduce uncertainty and inform next steps



  • Utilizes effective communication skills and understands how to translate complex issues for a wide variety of audiences in order to influence decision making for the highest value outcome



  • May support growth opportunities, inclusive of proposal writing, solution development, presentations, and briefings



  • Serves as a partner to Project and Program Managers to support the delivery of required scope and deliverables




Required Qualifications:




  • Bachelor's degree and 9+ years of experience directing cross-functional team



  • Strong understanding of content management systems (CMS) and multi-channel platforms, a strategic mindset for defining content goals and user experiences, and excellent communication and data analysis skills to guide the execution of content and campaigns across various channels



  • Be adept at defining target audiences, developing content strategies, choosing the right channels, and using analytics to measure performance.



  • Heath policy and/or health content implementation experience




Technical and Strategic Skills:



  • Technical understanding: Possess a strong grasp of content management systems, web and mobile architecture, and publishing tools
  • Strategic planning: Be able to define clear goals, KPIs, and metrics to measure success for both the CMS and multi-channel communication efforts
  • Content strategy: Understand how to develop a content strategy, including identifying target audiences, defining content types, and planning a content calendar.
  • Channel expertise: Know how to select the right mix of channels based on the target audience, business goals, and available resources
  • User experience (UX): Have a passion for creating optimal user experiences across all digital products.


Execution and Analysis:



  • Data-driven decision-making: Use customer data and analytics to make informed decisions about product features and content performance
  • Performance monitoring: Continuously monitor and analyze performance across all channels using metrics like website traffic, engagement rates, and conversion rates
  • Optimization: Use insights from analytics to continually refine and optimize the strategy and content


Leadership and Communication:



  • Cross-functional collaboration: Be able to work effectively with engineers, designers, marketing, and other teams
  • Clear communication: Translate complex technical and strategic information so that all stakeholders can understand it
  • "Evangelism": Act as a product champion, articulating the product's vision and value to the market
  • Leadership and decision-making: Make tough decisions when necessary and be able to manage competing requests while keeping the product's best interests in mind
  • Culture of innovation: Foster a culture of discovery and continuous learning within the team


Preferred Qualifications:



  • .gov and social media background
  • Ability to obtain/maintain any of the following:


    • CSPO, CPM, CSM or other related certifications






To learn more about working at Ad Hoc, please visit:https://adhocteam.us/join

Benefits:



  • Company-subsidized health, dental, and vision insurance
  • Flexible PTO
  • 401K with employer match
  • Paid parental leave after one year of service
  • Employee Assistance Program



Ad Hoc LLC is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, sexual orientation, gender identity or expression, religion, age, pregnancy, disability, work-related injury, covered veteran status, political ideology, marital status, or any other factor that the law protects from employment discrimination.

In support of various state and city equal pay transparency laws, Ad Hoc job descriptions feature the starting range we reasonably expect to pay to candidates who would join our team with little to no need for training on the responsibilities we've outlined above. Actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, and responsibility. The range of starting pay for this role is $140,000 - $155,000. Our recruiters will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements.

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