Marketing Automation Specialist

Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

Our Mission:
Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

Our Vision:
An inclusive world empowered by Alliant alumni.

Our IMPACT Values:

• Inclusion: We value and engage the rich diversity of the Alliant community.
• Mentoring: We provide guidance and create enabling environments for success.
• Passion: We bring enthusiasm, creativity, and authenticity to our work.
• Accountability: We act with integrity and responsibility in all we do.
• Communication: We are responsive, transparent, and respectful in our interactions.
• Teamwork: We collaborate to develop innovative solutions for our community.

The Marketing Automation Specialist is responsible for creating, managing, and optimizing email and SMS marketing campaigns to achieve business goals and drive academic program growth. This individual will report to the Sr. Manager of Marketing Operations and work collaboratively with the creative team to strategically develop content that aligns with the student journey and nurtures candidates from prospect to alumni. They will also support the partnership development team in nurturing B2B clients and their constituents through the partnership funnel. Beyond campaign development, this individual will utilize analytics, reporting, and testing tools to actively assess campaign efficacy and implement optimizations to improve performance. The Marketing Automation Specialist should be capable of providing channel-level strategic recommendations to campaign stakeholders at the onset or shortly after starting their position; this may include, but is not limited to, providing guidance on target audience, email deployment cadence, calls-to-action, and user experience.

This role requires a minimum of 2 years experience working directly in email marketing or marketing automation platforms such as Marketo (preferred), Hubspot, Salesforce Marketing Cloud or a similar platform, and a deep understanding of current email marketing best practices and compliance regulations. The ideal candidate will possess an understanding of HTML code, and have experience working in higher education.

Starting Salary: $68,000 annualized, Full-Time, Exempt.

Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

MINIMUM QUALIFICATIONS:

* Bachelor's degree in marketing, communications, or a related field.

* 2+ years of experience in a marketing-focused role.

* Minimum of 2 year experience working directly in an email marketing or marketing automation platform such as Marketo, HubSpot, Salesforce Marketing Cloud or a similar platform.

* Exceptional written and verbal communication skills.

* Ability to interpret data and translate it into actionable insights.

* Strong ability to manage timelines and prioritize impactful work; Must be comfortable working in effectively in a fast-paced, deadline-driven environment.

* Ability to work collaboratively across teams; Excellent interpersonal skills.

SKILLS:

* Self-Starter: Highly motivated and enjoy taking initiative and beginning or navigating projects independently.

* Creative Skills: Ability to craft engaging email content, including the ability to write and edit email copy to improve performance.

* Technical Proficiency: Experience working directly in marketing automation tools (like HubSpot, Marketo, or Salesforce Marketo Cloud).

* Personalization Strategies: Knowledge of and ideas pertaining to email personalization and dynamic content strategies.

* Project Management: Excellent organizational and project management skills to oversee multiple projects simultaneously, ensuring they are completed on time.

* Cross-Functional Collaboration: Ability to work effectively with team members, outside vendors, and campaign stakeholders from other departments (like enrollment) to ensure campaigns are launched on time and meet expectations.

* Communication Skills: Strong verbal and written communication skills for clear messaging and reporting to stakeholders.

* Adaptability: Capacity to adapt to new technologies, changes in the marketplace, and shifting business priorities.

* Compliance and Best Practices: Knowledge of legal standards and best practices related to marketing, particularly in areas like data privacy and email regulations.

DUTIES & RESPONSIBILITIES:

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

* Campaign Management: Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.

* Content Development: Work with the Director of Content Strategy, program marketing managers, and others to craft compelling content that resonates with our audience, aligns with our brand voice, and catalyzes funnel conversions.

* Audience Segmentation: Build and segment campaign audience lists, ensuring accurate targeting.

* Cross-functional Collaboration: Work closely with other departments, such as enrollment and business development to ensure a cohesive and integrated approach to prospective student interactions.

* Compliance and Best Practices: Ensure all marketing operations activities comply with legal standards and best practices in data management and privacy.

* Testing, Data Analysis, and Reporting: Regularly conduct A/B tests and track campaign performance. Provide reports to senior management and make data-driven recommendations for optimization.

* Database Management: Monitor the health of our database, ensuring proper data collection practices are maintained and provide opportunities for personalization and audience segmentation. Monitor email deliverability rates to ensure we are maintaining a healthy sender score and reputation.

* Innovate: Stay up to date with industry trends and best practices in email marketing. Make recommendations for adoption of innovative strategies.

* Perform other related tasks, duties and responsibilities as required, assigned or directed.

SUPERVISORY RESPONSIBILITY:

Direct Reports: None.

Indirect Reports: None.

CONTACT RESPONSIBILITY:

Internal: Interacts with supervisor to receive general direction and instructions and/or review of work results. This position will work closely with colleagues in multiple departments (i.e. Academics, Admissions, Partnership Development, etc.) to define and implement joint awareness and demand generation.

External: Interacts with outside vendors, such as advertising, digital and PR agencies, marketing automation consultants, graphic designers, and copywriters to ensure the successful and accurate execution of promotional strategies.

PRIMARY WORK LOCATION, HOURS & TRAVEL REQUIREMENTS:

Office Location: Remote.

Work Hours: Standard PT/PST office hours.

Travel: May require occasional travel to Alliant International University campus locations.

Background Check Requirements:
Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.

Additional Information:
Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law.

Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.
Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources at humanresources@alliant.edu or 858-635-4509.

The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants. This notice is about the collection and use of your personal information. We encourage you to read this notice carefully.

Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.

Alliant International University is a smoke and tobacco free environment.

Company: Alliant International University, Inc. | Job ID: 285095