Senior Product Marketing Manager, Discipline Verticals

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Senior Product Marketing Manager, Discipline Verticals are central figures within Macmillan Learning's marketing organization. This product marketing expert serves as the most trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends, customer needs, buyers, use cases, and differentiated positioning and messaging. The analytical and creative marketing strategist who will excel in this role demonstrates a track-record of creating and fostering scalable feedback loops that underscore a deep understanding of the needs of target audiences, ensures effective positioning and messaging, and delivers desired revenue and activation results.

This role reports directly to the Director of Product Marketing and is responsible for working closely with stakeholders in Product, Learning Science, Field Marketing, Performance Marketing, Brand Experience, and Discipline Strategy Teams to develop strategic plans that provide clear direction for go-to-market strategies for discipline-specific features and solutions, tactical marketing campaigns, communicate the value of products and features, provide a framework for sales strategies, and identify and champion platform strategies based on technology product marketing best practices to address current market and realities and product capabilities in the disciplines they represent. This role manages other employees.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Major responsibilities include, but are not limited to:

Go-to-Market Strategy

• Develop and lead go-to-market strategies for Macmillan Learning's discipline-specific solutions.
• Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure discipline solutions meet company revenue and activation goals.
• Lead cross-functional go-to-market teams to inform product development roadmaps, position important new products, features, and capabilities to the market.
• Build key themes and stories to support product launches and releases.
• Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learning's solutions in the discipline markets they cover.

Positioning and Messaging

• Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that brings technical concepts to life through use cases and storytelling.
• Provide the product information and stories to inform campaign strategies, content marketing asset development, website strategies, webinars, and other demand-gen tactics.
• Personally develop key positioning and messaging documents, competitive analyses, sales enablement presentations, and data sheets.

Voice of the Market

• Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation, competitive landscape, differentiators, and opportunities.
• Create and foster scalable internal feedback loop to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions to challenges uncovered.
• Provide feedback from market research and customer interactions to product management teams.
• Plan, execute, and synthesize appropriate market research in conjunction with Performance Marketing, LSR, and Product teams.
• Analyze the adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes and increase adoption and usage.

Sales Enablement

• Partners closely with Field Marketing, product team, and sales manager to create standardized sales tools, training, and insights that reinforce product value that excite existing customers and help win new business.
• Create and deliver impactful templates for sales presentations, sales battlecards, product positioning guides, product comparison guides, and competitive intelligence, that can be easily customized for specific disciplines while ensuring materials are aligned with marketing strategies and responsive to market needs.

Required Qualifications:

• Bachelor's Degree.
• Minimum of 2 years product marketing experience (any industry).
• Strong written and verbal communication skills including the ability to communicate effectively across departments and teams.
• Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams.
• Ability to analyze and synthesize data to identify and clearly articulate objectives and pathway(s) to implement new objectives.
• Ability to work independently and create goals and vision in ambiguous or new situations.
• Ability to quickly identify and respond to market trends.
• Technically savvy; able to quickly attain deep knowledge of our products, solutions, and industries.
• Strong presentation skills.

Preferred Qualifications:

• 3-5 years technology product marketing, SAAS experience.
• Knowledge of PowerBI and Salesforce.
• Excellent communicator and cross-functional partner, great at building relationships.
• Experience with AI-supported marketing workflows, tools, and analytics.
• Product Marketing Alliance certification.
• Passion for staying on the cutting edge of emerging marketing technologies.

Salary Range: 115,000 - 120,000/ year

Exemption Status: Exempt

Physical Requirements:

Requires periods of close concentration; must be able to multi-task; must be able to travel occasionally; work overtime - more than 40 hours a week - regularly, as needed

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.