Manager, Patient Acquisition & Consumer Engagement

General Description:

The Mgr Patient Acquisition & Consumer Engagement serves as OU Health's strategic and operational lead for digital growth, overseeing the rebuild and performance of OUHealth.com and the activation of our consumer technology stack. This role lives within Marketing and Growth and is responsible for working collaboratively across the entire organization, including with the OU College of Medicine, to deliver a frictionless digital experience that increases access, acquisition, and brand affinity.

This position will lead an internal web team, aligning enterprise technology, CRM, and content systems to create a measurable, data-driven patient acquisition engine.

Essential Responsibilities:

Responsibilities listed in this section are core to the position. Inability to perform these responsibilities, with or without an accommodation, may result in disqualification from the position.

• Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations.

• Work with Marketing leadership to develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for seamless patient journeys.

• Direct a team to deliver high-performing, on-brand web experiences.

• Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives.

• Oversee analytics dashboards and KPI reporting (traffic, engagement, conversion, ROI); use insights to inform campaign optimization and growth planning in partnership with Market Intelligence.

• Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO).

• Manage vendor relationships for specialized web or martech projects, ensuring efficiency, quality, and cost control.

• Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration).

• Serve as primary liaison between Marketing and ETS on enterprise digital strategy.

General Responsibilities:

• Performs other duties as assigned.

Minimum Qualifications:

Education: Bachelor's Degree in Marketing, Communications, Information Systems, or related field required.

Experience: Five years of experience in digital marketing, patient acquisition, or digital product management with at least three years of experience leading website or consumer experience initiatives in healthcare or a comparable regulated industry. Three years of progressive leadership experience required.

License(s)/Certification(s)/Registration(s) Required: None.

Knowledge, Skills and Abilities:

• Deep understanding of healthcare consumerism and digital marketing principles.

• Experience with enterprise CMS platforms (AEM, Drupal, Sitecore, or similar).

• Working knowledge of Salesforce, marketing automation, and web analytics (GA4, Tag Manager, Looker Studio).

• Strong leadership and project management skills across cross-functional teams.

• Proven ability to translate marketing goals into scalable digital solutions.

• Excellent communication and stakeholder management abilities.