Senior Director, Product Management

Primary Purpose

We'reseeking a Senior Director of Product Management to own and evolve our corporate website as a growth platform serving working families (consumer), retailand B2Bleads. You willwork closely with brand, performanceand customer experiencetodefine themulti-audience strategy and roadmap, deliver measurable outcomes across the full funnel (awareness engagement conversion), and orchestrate cross-functional teams (Product,Marketing, Customer Experience,Design,Engineering, Content, Compliance) to create aconsumercentric,self-serve, and proactive digital experience.

You are a datadriven product leader withexpertisein CRO, SEO, site personalization, accessibility, analytics, andMarTech/CMS ecosystems, capable of balancing brand, performance, and enterprise requirements.

You willuse yourexpertiseto help drivetheproduct strategy and roadmap to ensuredelivery of world-classexperiences,ensuring business results of revenueand consumergrowth, profitability,retention, and client satisfaction.You will enhance user experienceand efficiency by developingtheabilityto rapidly deliver enhancements and assess and deploynew solutionsand services.Finally, you willassess andplan forrisks and opportunities including competition, growth and scalability, and evolving customer expectations.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment-with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you're caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you're the difference.

Essential Functions/Responsibilities

• Take a leadership role in defining the product vision and strategyfor the corporate website across multi-audiences

• Work closely with CX and UX to define audiencespecific journeys, value propositions, and content architectures; prioritize a unified roadmap that balances shortterm growth with longterm platform scalability.
• Partner with Content/Brand to develop rolebased narratives and thought leadership that moves visitors from insight to action.
• Collaborate withMarketingand Analyticson campaigns, messaging, and measurement.
• Work withPerformance and Engineering teams on SEOstrategy (technical, onpage, content) and site health (core web vitals, crawl/indexing, schema)for both traditional SEO and AIO/AEO.
• Own CRO: experimentation roadmap (A/B, multivariate), landing page optimization, forms, funnel instrumentation.
• Partner with Engineering for site reliability, performance, andscalability.
• Champion user researchand translate insights into roadmaps.
• Lead Product Management team, which includes a team of 3-4 high performing product managers and analysts.
• Exemplify and foster the Bright Horizons culture and the HEART Principles both internally and externally.
• Hire, manage performance of, train, coach, develop and promote team members.
• Set goals andobjectivesfor teams that align with the overall goals andobjectivesofEdAssistand Bright Horizons.
• Contribute to request for proposals (RFPs)
• Evaluate and manage third-party vendor and partnerrelationshipsas necessary.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We're changing the world of work and family, and it starts with you. At Bright Horizons, you're the difference.

Minimum Qualifications:

• Bachelor's degree
• 10+years of Product Management experience
• 5+yearsseniorleadership experiencewith direct management experience ofthreeperson or larger teams
• 5 years of practical experience of product development lifecycle and Agile methodology
• 5 years of experience with SEO/ AEO, CRO, analytics and CMS systems

Preferred Qualifications:

• Master's Degree
• Demonstrated ability to align brand and performance marketing with product strategy
• Excellent communication, stakeholdermanagementand executive storytelling skills.
• Goal-oriented, must be able todemonstratesuccessmeetingand exceeding businessobjectives.
• Proven success in driving multi-audienceweb experiences
• Strong analytical and problem-solving skills, ability to use data to spot and address risks and opportunities.
• Knowledge and practical experience of mobile product development, including iOS and Android
• Ability to align key stakeholders toward a common goal, driveresultsandfacilitatechange.
• Experience negotiating with vendors and ability to manage external relationships.
• Self-starter withabilityto drive decisions and lead projects from start to finish.
• Exceptional decision-making, prioritization, and time management skills.
• Strong written and verbal communication skills.
• Ability to build andmaintainbusiness relationships across all organizational levels,i.e.peers, vendors, clients.
• Adaptability to work in a fast-paced and constantly changing environment.

Compensation:

The annual salary for this position is $165,000-$205,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

This position is also eligible for a bonus and RSUs.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.