Digital Marketing Product Specialist

POSITION SUMMARY:

Twin Cities PBS (TPT) is one of the most innovative public media organizations in the country. Every day, TPT uses the power of media to advance local storytelling, help young people succeed, and support adults in the pursuit of lifelong learning.

As TPT prepares to launch a new website and reimagined digital ecosystem in early 2026, we are hiring a Digital Marketing Product Specialist to bridge the worlds of technology, marketing, and digital revenue growth. This role requires strong website development skills with a fundamental understanding of digital product management and email marketing.

The Digital Marketing Product Specialist will manage the day-to-day operations of our digital platforms, ensuring that user experiences across web and email channels work seamlessly together to showcase TPT's products, shows, and mission in visually compelling, data-informed and intuitive ways.

This role is ideal for someone who thrives at the intersection of product, digital marketing, and technology-someone who can problem-solve, think intentionally about user journeys and audience conversion, manage deployment systems, and craft engaging experiences that connect audiences with TPT. This position reports to the Director of Marketing Strategy within the TPT MarComm department.

Compensation: $70,000 to $85,000 annually in addition to company provided benefits.

Hybrid Work Environment: Candidates must live in or be willing to relocate to the Twin Cities Metro area and report to onsite office a minimum of three days per week on Tuesdays, Wednesdays, and Thursdays.

MAJOR AREAS OF RESPONSIBILITY

DIGITAL PRODUCT MANAGEMENT & USER EXPERIENCE (50% of time)

• Manage and optimize the day-to-day performance of TPT's new digital ecosystem, ensuring a seamless and engaging user experience.
• Collaborate with Marketing, Advancement, Design, and Content teams to translate business goals and audience needs into digital product features and experiences that drive deeper engagement and digital revenue.
• Monitor site performance, troubleshoot technical issues, and make code or configuration updates. Manage day-to-day website ticket support.
• Lead testing and QA efforts to ensure reliability, accessibility, and usability.
• Gather and analyze user feedback to inform product enhancements.
• Report to TPT departments when PBS releases a service issue on their platforms.

EMAIL MARKETING EXECUTION & DEPLOYMENT (25% of time)

• Execute TPT's marketing email program, ensuring consistency in design, voice, and performance.
• Build, test, and deploy marketing and automated emails through TPT's Engaging Networks platform.
• In collaboration with Marketing leadership, optimize segmentation, personalization, and audience targeting efforts to increase engagement and conversion.
• Partner with cross-departmental teams (Membership, Sponsorship, Programming, etc.) to identify new opportunities for email-driven audience growth and revenue generation.
• Stay current on email design trends, deliverability standards, and accessibility best practices.
• Establish A/B testing opportunities and report on performance to drive continuous optimization.

CONTENT & AUDIENCE DEVELOPMENT (10% of time)

• Work with MarComm, Content, and Membership teams to creatively and innovatively showcase TPT's programs, products, and mission across the website / digital ecosystem in ways that drive audience growth, engagement, and conversion.
• Collaborate on copywriting and creative direction for product messaging and landing pages throughout the ecosystem.
• Champion experimentation, new features, and storytelling approaches within the ecosystem.

DATA, REPORTING & OPTIMIZATION (10% of time)

• Track and report on key performance metrics across both web and email platforms using tools such as GA4 and Engaging Networks analytics.
• Translate data into actionable insights that inform audience growth, engagement, and conversion strategies.
• Identify opportunities for new technologies, integrations, and digital enhancements to support business objectives.

OTHER DUTIES (5% of time)

• Participate as an active member of the MarComm department, contributing to shared goals and projects.
• Support organizational digital transformation initiatives and cross-departmental collaboration.
• Other duties as assigned.

QUALIFICATIONS

Required Experience:

• Bachelor's degree in Marketing, Communications, Digital Media, Computer Science, or a related field.
• 3-5 years of experience in digital product management, web development, or marketing technology.
• Experience with both front-end (UX, content management, design systems) and back-end (coding, configuration, integrations) responsibilities.
• Demonstrated experience deploying email marketing campaigns.
• Strong understanding of digital ecosystems, user experience design and content strategy.
• Familiarity with HTML, CSS, JavaScript, or similar web technologies.
• Service-oriented professional with proven ability to collaborate across marketing, technology, and business teams.
• Strong analytical and problem-solving skills with the ability to translate data into insights.
• Creative thinker with excellent written and verbal communication skills.

Knowledge, Skills, and Abilities:

• Experience with CMS platforms (WordPress, Payload or equivalent).
• Experience with email marketing platforms such as Engaging Networks, Mailchimp, HubSpot, or comparable systems.
• Familiarity with analytics tools (Google Analytics, Tag Manager, etc.).
• Comfortable working with basic developer tools and familiar with using team project management platforms to keep work organized.
• Ability to juggle multiple priorities in a fast-paced environment.
• Strong collaboration and relationship-building skills across diverse stakeholders.
• Positive "can do" attitude, resourcefulness, and initiative.
• Commitment to advancing Inclusion, Diversity, Equity, and Accessibility (IDEA) priorities within the organization.