Manager, Sales Force Effectiveness

Job Title: Manager, Sales Force Effectiveness

Location: Atlanta, GA

Travel: Willingness to travel up to 50%, including overnight, for field coaching and training

At GP Corrugated, we operate by the principles of Principle Based Management (PBM), a philosophy that empowers individuals to innovate, create long-term value, and drive transformation. As the Manager, Sales Force Effectiveness (SFE), you will play a critical role in strengthening sales capability across the organization through three core pillars: new seller onboarding, ongoing productivity and effectiveness, and leadership development.

In this role, you'll partner closely with front-line sales managers to enhance their coaching and leadership capabilities, enabling them to effectively develop sellers, reinforce commercial priorities, and sustain strong execution amid ongoing change and growth.

In addition to owning the seller onboarding and field reinforcement, this role is intentionally designed to develop current, new, and future sales leaders, ensuring managers are equipped to lead high-performing teams over time. By combining onboarding leadership, productivity enablement, and a "coach-the-coach" approach, you'll help both sellers and managers execute with consistency, accountability, and confidence.

This Atlanta-based, hybrid role reports to the Director of Marketing & Sales Force Effectiveness and serves as an individual contributor, providing enterprise-level sales enablement leadership and support to our domestic sales organization.

• Lead and deliver a high-impact new seller onboarding experience that accelerates readiness, builds confidence, and ensures consistent adoption of GP Corrugated's sales process, tools, and commercial expectations.
• Partner closely with front-line sales managers to prepare them to continue developing sellers beyond onboarding; reinforcing skills, behaviors, and accountability in day-to-day execution.
• Design, support, and reinforce leadership development for front-line sales managers, including new, experienced, and future leaders, with a focus on coaching effectiveness, inspection rhythms, and performance management.
• Coach sales leaders and managers to strengthen their ability to inspect, develop, and lead their teams through effective coaching conversations, pipeline reviews, and deal strategy discussions.
• Enable managers to transition from "doer" to "developer" by equipping them with practical tools, frameworks, and expectations for leading high-performing sales teams.
• Spend time in the field alongside sellers and managers, conducting ride-alongs, coaching days, and live deal reviews to model effective selling behaviors and reinforce consistent execution.
• Drive disciplined use of CRM, pipeline management, and sales tools to improve opportunity quality, forecast accuracy, and win rates.
• Translate commercial strategy into practical, executable behaviors using dashboards, presentations, and performance insights that sellers and managers can apply in real customer situations.
• Design and facilitate engaging in-person and virtual training sessions supported by professional-grade presentations, collaboration tools, and data-driven materials.
• Analyze sales execution data and performance metrics to identify execution gaps, prioritize coaching, and measure the impact of onboarding, productivity, and leadership development initiatives.
• Collaborate with Sales Force Effectiveness, Marketing, and other capability teams through shared planning, documentation, and reporting, ensuring alignment across onboarding, training, leadership development, and sales execution programs.
• Serve as a trusted partner and voice of the field, communicating insights clearly through written summaries, visuals, and executive-ready updates that inform continuous improvement.

• 5+ years of experience in B2B sales, sales leadership, or sales enablement roles within manufacturing, industrial, or operationally complex environments
• Demonstrated working knowledge of structured sales processes, pipeline management, and CRM usage in a field sales environment
• Proven experience coaching and influencing front-line sales managers to improve seller execution and accountability
• Experience supporting or developing front-line sales leaders through coaching, enablement, or leadership development programs
• Hands-on experience facilitating in-person and virtual training sessions for sales professionals and leaders
• Strong executive communication skills, with the ability to clearly present concepts, data, and recommendations to senior leaders
• Demonstrated ability to manage multiple enablement initiatives simultaneously, balancing priorities and timelines
• Working proficiency using CRM data and performance metrics to inform coaching focus and enablement decisions

• Direct experience in corrugated, packaging, or adjacent industrial manufacturing sales organizations
• Previous people leadership responsibility, including direct supervision of sales teams or formal manager development
• Demonstrated success leveraging CRM systems (preferably Microsoft Dynamics) and pipeline analytics to improve adoption, forecast accuracy, and/or win rates
• Experience designing or owning sales enablement or training programs, not just delivering content
• Familiarity with Learning Management Systems (LMS) and blended learning approaches
• Degree or professional certification in training, sales leadership, coaching, or organizational development

Georgia-Pacific LLC is a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day -to make everyday products even better.