(On-site) Enrollment Specialist - WVU Online

The department of WVU Online is currently accepting applications for an on-site Enrollment Specialist.

About the Opportunity

The Enrollment Specialist for WVU Online is responsible for driving inquiry-to-application conversion for prospective online students. This role owns the outreach process, monitors engagement metrics, and recommends adjustments to improve outcomes. The Enrollment Specialist ensures that prospective students receive timely, personalized guidance while continuously evaluating the effectiveness of outreach approaches. This position may require evening or weekend work to engage prospects at times that maximize response and conversion.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year or more based on years of service (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

Application Instructions

• Resume and cover letter are required.
• When logged into your profile, select "Additional Attachments" to attach your documents. Be sure to select the "Relevant" box next to the file name to include the attachment with your application - your resume and cover letter will not be visible if unchecked.

What You'll Do

• Design, execute, and continuously improve inquiry response strategies, using CRM workflows, outbound calling, and personalized follow-ups to establish consistent, outcome-driven engagement with prospective students.
• Own conversion outcomes from inquiry to application, developing and monitoring key performance indicators, analyzing conversion rates, and recommending strategies to improve funnel progression.
• Maintain organized records of interactions and follow-up activities in the CRM system.

• Develop and implement strategies to engage hard-to-reach prospects, including calls at varied times such as evenings or weekends.

• Create and update communication standards, including scripts, templates, and workflows; ensure alignment with institutional enrollment protocols and consistency across all channels.

• Participate in professional development, team training, and strategy reviews, sharing recommendations that enhance WVU Online's recruitment effectiveness and prospective student experience.
• Other duties as assigned in job description.

• Bachelor's or master's degree in business, communications, education, or related field
• Experience in customer-facing roles, student services, or enrollment-related work

  • Minimum experience required is two and a half (2.5) years of related experience if holding a bachelor's degree, or a minimum of six (6) months of experience if holding a master's.

  • Experience may include student worker positions, graduate assistantships, or other paid roles.
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, & Abilities

• Strong verbal and written communication
• Active listening and relationship-building
• Problem-solving and analytical thinking
• Organization and multitasking
• Adaptability and ability to work independently
• Comfortable working both independently and as part of a larger team to support institutional goals

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.