Health Systems Marketing Assoc. Director - GPO and Federal

Job Description

General Summary:

The HS Marketing Associate Director, GPO and Federal is responsible for the development and execution of key marketing tactics targeting Health System Group Purchasing Organizations, Department of Defense, and Department of Veterans Affairs customers.

Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Promotional education is critical to the success of JOURNAVX. This role will develop high impact personal and digital promotional content and work closely with colleagues on the health systems marketing team, US market access team, federal accounts team, and GPO field lead. This role will be expected to develop and execute training on the above content to a large field team of ~200 members. This role reports to the Director, Health Systems Marketing.

Key Duties and Responsibilities:

• Drives deep account specific expertise to guide strategy in GPOs, VA, and DoD accounts
• Develops/adapts content tailored to GPO and federal account customers
• Collaborates closely with field GPO lead and Federal Account Leads to support promotional efforts with appropriate marketing content
• Informs peer-to-peer education content and tactics that are relevant to the GPO and federal channels
• Collaborates with cross-functional partners within strategic accounts, market access and HCP marketing to ensure strategic alignment, operational efficiency, and collaborative strategies & tactics where appropriate
• Collaborates with the health systems agency of record
• Leverages learnings from customers and field teams to improve material effectiveness

Knowledge and Skills:

• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Strong working knowledge of market forecasts and relationship of business drivers to revenue
• Strong working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Demonstrates strong understanding of health information technology, IDN systems, federal customers, GPOs and institutional markets

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com