Coordinator, National Campus Marketing and Communication

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport's growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don't know tennis? Don't worry, you can still find yourself in the game!

The Role

The Coordinator, National Campus Marketing and Communications provides essential support in planning, refining, and executing social media and email marketing content calendars aligned with customer journey communications across a national campus footprint. This role is responsible for developing and curating engaging content, maintaining website content, creating and scheduling email marketing campaigns, and supporting search engine optimization (SEO) initiatives. The coordinator collaborates closely with an external marketing vendor and participates in departmental content planning meetings to ensure consistent and effective messaging.

Assist in refining and structuring social media and email marketing content calendars to support strategic planning and timely execution.

• Develop and curate compelling content for social media, email marketing, and other digital platforms to increase brand awareness and audience engagement.

• Update and maintain website content, including text, images, and multimedia elements, ensuring accuracy, relevance, and consistency across campuses.

• Create, schedule, and manage email marketing campaigns, including audience segmentation, personalization, and delivery timing.

• Support SEO efforts by optimizing content, keywords, metadata, and on-page elements to improve organic search visibility.

• Collaborate with an external marketing vendor, maintaining effective communication and providing support to achieve marketing objectives.

• Participate in departmental content meetings, contributing ideas, insights, and strategies to advance national marketing initiatives.

• Perform other duties as assigned.

Who You Are

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

• Demonstrated experience in social media management, content creation, and email marketing.

• Familiarity with website content management systems (CMS); basic knowledge of HTML/CSS is preferred.

• Strong organizational skills with the ability to manage multiple priorities and meet deadlines.

• Excellent written and verbal communication skills with strong attention to detail and grammar.

• Working knowledge of SEO principles and best practices.

• Proficiency with social media management tools, email marketing platforms, and analytics software.

• Ability to work independently while also collaborating effectively within a team environment.

• Proficiency in Google Workspace (Google Suite).

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the base salary for this position is between $45,000 - $47,000. This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.