Digital Group Product Manager- Connecting Experience (remote)

WHO WE ARE AND WHAT WE DO

Hallmark Digital is one of the driving forces behind the creation and delivery of innovative solutions and experiences for Hallmark's consumers. We are a team dedicated to optimizing sales, merchandising, marketing, data and operations for Hallmark direct to consumer experience. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing landscape.

WHAT YOU'LL BE DOING & THE IMPACT YOU'LL MAKE

The Digital Group Product Manager- Connecting Experience leads the end-to-end product vision for a portfolio that includes the Hallmark Cards Now App, Reminders, eCards, Customization Editor, Blogs, Personalized Ornaments, and the Hallmark Online Account. They own the product strategy that delivers seamless consumer journeys aimed at driving engagement, loyalty, and retention.

They manage a product team by coaching Product Managers and Product Owners to strengthen product thinking and execution. They also partner across Business Engineering, Design, Research, Analytics, Delivery, and other Digital Product teams to align priorities and shape roadmaps that support cohesive consumer experiences.

The ideal candidate brings strong product management experience, a consumer-centric mindset, and data-driven decision making. They translate research and data into clear insights, guide product direction, and lead teams through technical complexity and cross-functional collaboration.

Key Responsibilities

• Understand consumer needs using research and feedback to identify opportunities
• Use data to define KPIs, prioritize work, and communicate product performance
• Build and maintain value-driven product roadmaps
• Lead cross-functional collaboration across business and technical teams
• Coach and develop Product Manager and Product Owners
• Improve team processes and ways of working

BASIC QUALIFICATIONS

The following are required to be considered for the role:

• At least 8 years of experience in digital product management or related digital roles, including at least 3 years in a senior product role with experience mentoring and developing team members
• Experience influencing and collaborating across cross functional teams and at multiple levels of the organization to drive alignment
• Experience articulating product vision, strategy, and recommendations
• Experience in data-driven problem solving and storytelling, synthesizing insights from tools like Adobe Analytics or Google Analytics to inform product decisions
• Experience working within Agile methodologies

PREFERRED QUALIFICATIONS

Your resume will stand out if you have the following:

• Experience leading product strategy for multi-product or connected consumer experiences across web and mobile
• Experience managing or developing Product Managers or Product Owners
• Experience working closely with Business, Engineering, Delivery, Design, Research, Analytics, and other Product partners in an agile environment
• Familiarity with experimentation, consumer research methods, and test and learn approaches

ADDITIONAL DETAILS

• The salary range for this role is $125,000 - $155,000. Final compensation varies based on several factors.

• This is a U.S.-based remote role. * We're committed to creating a connected, collaborative culture, no matter where you are. You'll have access to virtual tools, team support, and opportunities to engage and grow with us. *Due to state-specific benefits regulations, Hallmark cannot consider candidates for remote positions who reside in Alaska, Hawaii, or Puerto Rico, or any country outside of the United States.

• This role is eligible for Hallmark's Annual Incentive Plan. More information will be shared during the interview process.
• Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.

COME JOIN US! Now's your chance to embrace a future with Hallmark- just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields.Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important