Writer

Overview:

Responsibilities:

• Suggests digital story ideas and develops headline ideas that align with audience needs and HKS's content strategy.
• Creates clear well-researched, audience-centered content for digital platforms, including feature stories, project descriptions, bios, case studies, blog posts, research summaries, social media copy, campaign content and other web-based writing needs
• Executes and completes digital writing assignments from the Editor or other managers in alignment with publishing calendars, channel strategies and deadlines set by digital channel leads and marketing partners
• Writes in HKS brand voice and adapts messaging directionfor specific digital channels, formats, and audience requirements
• Proofreads, edits and refines digital content to ensure accuracy, clarity, consistency, SEO alignment and adherence to editorial standards
• Collaborates with internal partners and project teams to shape stories and support content development
• Partners closely with Creative, Brand Communications and Practice Marketing teams to support integrated digital campaigns and thought-leadership initiatives
• Translates complex design concepts, research findings and project information into accessible, audience-ready digital content
• Conducts background research and interviews with internal leaders and teams to gather information and ensure accuracy
• Leads broader concept development, ideation and content refinement for web-based initiatives and digital storytelling projects
• Partners with designers, photographers, editors, channel managers and other Marketing/Communications team members to support integrated campaigns across web, email and social platforms
• Applies SEO best practices to strengthen content visibility, search performance and discoverability
• Works with analytics and digital teams to review performance metrics and refine content based on data insights
• Maintains content governance and version-control best practices for digital channels
• Stays current on digital storytelling trends, evolving content formats and platform behaviors to help keep HKS competitive and engaging online
• Proactively identifies new digital content opportunities, formats and ideas that enhance audience engagement and support business goals
• Audits, updates and optimizes existing web content to maintain accuracy, freshness, SEO alignment and brand consistency
• Supports the firm's cultural values, including a commitment to quality, innovation, learning and growth
• Acts with positive, service-driven attitude with a commitment to going above and beyond to help clients and team members
• May act as a mentor by coaching and motivating project team members
• Seeks leadership opportunities by providing direction and feedback to team members and collaborating with team leaders
• Fosters and maintains a collaborative professional working relationship with the project team
• Manages conflict effectively and encourages a healthy team environment
• Collaborates to develop content that supports the firm's commitment to JEDI (Justice, Equity, Diversity and Inclusion)
• Takes personal responsibility for fostering a healthy workplace through sustainable work practices
• Collaborates in managing project to satisfy requirements with best possible ROI
• Responsible for providing cost analysis of requested custom options
• Understands the financial implications of overhead and chargeable time
• Collaborates in and may be responsible for delivering a project on defined budget requirements
• Understands the importance of growing and maintaining client relationships and the processes of business development
• Collaborates and strategizes with Business Development and other leadership to align marketing content with business development strategies to maintain existing client relationships and establish new business
• May assist in production of marketing presentations

Qualifications:

• Bachelor's or Master's degree in Journalism, English, Communications, Art History, Architecture, Marketing or related degree
• Typically with 5+ years of writing, content creation, journalism, or marketing experience
• Experience in Adobe Creative Suite such as InDesign, Photoshop or other publishing tools
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
• Proven ability to craft clear, compelling content for web, social, and email channels.
• Familiarity with metadata, tagging, SEO and digital content optimization
• Knowledge of, and interest in, architecture/interior design preferred
• Understanding of web trends and technologies, including established and emerging capabilities
• Strong interviewing, writing and editing skills, with the ability to write in a range of voices and styles for diverse channels and audiences
• Strong attention to detail and commitment to excellence
• Strong interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Strong organizational skills and the ability to work on multiple projects at the same time
• Ability to hold sensitive information with a high level of confidentiality and integrity
• Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
• Ability to translate complex information into engaging and accessible narratives for broad audiences
• Ability to problem solve and apply innovative solutions
• Ability to work and collaborate in a team environment, and ability to work independently and prioritize work
• Ability to effectively meet deadlines at expected quality

If you currently work for HKS, please submit your application via the Internal Careers Portal.

HKS is an EEO/AA Employer: M/F/Disabled/Veteran