Product Marketing Intern
 Vivint | |
remote work
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 United States, Utah, Lehi | |
 Jan 26, 2026 | |
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NRG At NRG,we'rebringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company,operatingin the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More informationregardingNRG is available atwww.nrg.com. Summer Internship Program Our 10-week program is designed to increase future employment potential for prospects while providinga valuable resourceto the business. This Summer Internship will appeal to proactive and self-motivated college juniors/seniors with a genuine desire to learn about the energy business and industry. During the internship, candidates will work on real projects and have real responsibilities. NRG aims to help candidates build strengths and gain skills that can be transferred to any workplace and help them stand out from the crowd. Ideal Candidate This Intern role within the organization is basedin Lehi,UT. NRG is looking for self-driven, high-caliber individuals who can grasp complex business and technical issues and harness information and relationships to deliver solutions. In return, NRG will provide the support, guidance, and opportunities to help our ideal candidate be successful. Through this program, NRG seeks to help candidates make significant impact, inspire people, and provide exceptional customer service. About the role Vivint is looking for a Product Marketing Intern to help shape how we talk about our products and services-what we say, how we say it, and why customers should care. You'll work on real launch and lifecycle messaging, turn customer and market insights into clear positioning, and help build storylines that show up everywhere: sales conversations, app experiences, web pages, emails, and more. This is a hands-on role for someone who loves tight writing, strong opinions (backed by evidence), and the challenge of turning complex tech into simple, compelling value. What you'll do * Develop messaging frameworks for Vivint products and services (positioning, value props, benefit ladders, RTBs, proof points). * Translate insights into messaging by synthesizing voice-of-customer, sales feedback, competitive research, and product documentation. * Create copy and concept tests (A/B ideas, headline sets, elevator pitches, landing page outlines, sales talk tracks). * Support messaging for launches + evergreen improvements across owned channels (web, email, in-app, retail/field sales). * Build competitive comparisons: what others claim, how they prove it, where they're weak, and how Vivint can win. * Partner cross-functionally with Product, Sales, Creative, and Brand to align messaging and make it usable in the real world. * Present recommendations in clear, structured docs/decks with examples, rationale, and next steps. Example projects (what you might own) * Create a messaging strategy for a new product feature or service tier, including positioning + headline system. * Rewrite a product page's hero messaging and section flow using customer-led insights. * Build a "sales-ready" talk track: objection handling, proof points, and 30-second pitch variants. * Produce a competitive messaging teardown and "Vivint angle" recommendation. What we're looking for * Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, or related field (or equivalent experience). * Strong writing skills: clear, concise, customer-friendly. * Comfort with ambiguity-you can take a messy problem and make it structured. * Curiosity about consumer tech, smart home, security, and/or energy management. * Basic research chops: you can find patterns in reviews, forums, call notes, and competitor materials. * Ability to manage multiple workstreams and hit deadlines. Nice to have * Experience with messaging frameworks (positioning, JTBD, segmentation, benefit ladders). * Familiarity with testing/optimization (A/B testing, surveys, concept testing). * Design sense for how messaging shows up in layouts (doesn't need to be a designer). * Prior internship/project work in marketing, product, or writing-heavy roles. What success looks like * You produce usable messaging that teams actually adopt-not just theory. * Your work is insight-backed (not vibes-backed). * Your writing makes complex ideas feel obvious, simple, and compelling. * Stakeholders come to you because your output is organized, fast, and high quality. Working Conditions
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