Senior Social Media & Brand Strategist

At ACT, Your Work Makes a Difference

Education has power - a power that changes lives forever. It creates opportunities that lift up individuals, their families, and sparks societal change that echoes through generations to come. From our grassroots we have fought the good fight for equity in education, and we remain devoted to helping anyone who struggles to access that power. This is what matters to us and we must do better -- we've never been more sure of our purpose.

ACT team members are part of an organization dedicated to a mission that has never been more important: Helping people achieve education and workplace success. Advancing that mission within our organization, by helping our team members achieve education and workplace success of their own, is core to our values. ACT values a diverse workplace and is committed to fostering an inclusive, equitable environment in which every team member has an opportunity to grow.

We want our team members to have the well-being and confidence they need to do their best work, in an environment where both they and ACT thrive. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible health and dependent spending accounts, 401(k) retirement savings with company match, paid holidays, paid time off, and so much more. You can find a comprehensive list of our benefits here.

We are seeking a Senior Social Media & Brand Strategist to help us fulfill that mission.

The Senior Social Media & Brand Strategist plays a critical role in shaping ACT's brand storytelling and creative strategy across social channels. This role is social-first, focusing on brand voice, messaging, and concept development that strengthens ACT's presence across high-impact organic content and paid social ads.

You'll collaborate with ACT's content creator, designer, copywriter, and media strategists to build campaigns, elevate ACT's tone, and ensure the brand shows up in ways that resonate with today's students on the platforms they use most.

This is a highly collaborative individual contributor role with no people management responsibilities, designed for someone who brings deep expertise in organic social media strategy or social-led brand building.

The finalist will be hired at the salary and level commensurate with their qualifications. For this position, we anticipate offering an annual salary $85,000 to $100,000. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity.

Location: This is a remote position, based in the United States.

Applicants must be authorized to work in the U.S. without the need for visa sponsorship.

What you will be working on:

• Social Strategy (Paid & Organic):
  
  
  
  • Lead the strategic approach to ACT's social presence-ensuring every theme, narrative, and message aligns with platform behaviors, cultural trends, and student expectations.
  • Partner with the Senior Manager to define messaging direction across TikTok, Instagram, YouTube, Snapchat, and emerging platforms.
  • Identify insights from paid and organic performance data to inform message testing, creative optimization, and content evolution.
  • Ensure social content-paid and organic-is aligned with brand voice, relevant to student culture, and tied to engagement and campaign goals.
  
  
  
  
• Brand Voice & Messaging:
  
  
  
  • Shape and uphold ACT's brand voice across paid and organic social content to ensure messaging is clear, consistent, and student-centered.
  • Translate ACT's mission, value propositions, and research insights into compelling, platform-appropriate narratives.
  • Develop and refine messaging frameworks and creative briefs that guide campaign concepts and content series.
  
  
  
  
• Creative Development & Execution Support:
  
  
  
  • Collaborate with creative team to bring campaign ideas to life across formats (short-form video, static ads, stories, reels).
  • Provide constructive, strategic feedback to ensure assets are platform-appropriate, culturally relevant, and brand-aligned.
  • Contribute to test-and-learn frameworks for ACT to stay agile and competitive on fast-moving platforms.
  
  
  
  
• Performance Insights & Optimization:
  
  
  
  • Collect and review paid and organic social performance data to identify messaging opportunities and refinements.
  • Translate insights into actionable direction for future campaigns, brand voice evolution, and social strategy.
  • Keep the team informed of emerging social trends, shifts in platform behavior, and cultural moments shaping student engagement.
  
  
  
  

What This Role Offers:

• A key role in shaping ACT's social brand voice and elevating its presence across paid and organic channels.
• The opportunity to apply social expertise to national campaigns and large-scale student-facing messaging.
• A strategic role partnering with creative, media, and social teams.
• A mission-driven organization committed to improving student outcomes through fresh, modern storytelling.

Role Progression:

At the end of 3 Months you will have:

• Completed onboarding - reviewed Brand guidelines and logged into social platforms
• Created 1 month's social media calendar

Within 6 Months Mark:

• Completed 1st monthly social media analytics report
• Leading monthly social media calendar development

Within 12 Months Mark:

• Completed 1st monthly creative insights report
• Leading Social Media expert for ACT

This could be the job for you if you have (minimum requirements):

• At least 5+ years of experience in organic social media strategy, social-led brand building, or creative/social marketing.
• Demonstrated experience shaping brand voice and messaging for social media through content experimentation, message testing, and creative optimization.
• Strong understanding of platform norms and creative best practices across TikTok, Instagram, YouTube, and other social spaces.
• Familiarity with social analytics, creative insights, and performance-led messaging optimization.
• Exceptional writing skills for short-form, student-facing content.
• Skills and knowledge required for success in this position attained through experience and education. Bachelor's degree in a Design and Brand-Centric area of study, Communications, Marketing, Business, or related area of study, or a combination of both.

It's a plus if you have:

• Experience in youth marketing, education, or mission-driven organizations.
• Experience creating high-performing social content.
• Ability to simplify research or data into compelling messages.

About ACT

When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industry-helping more people learn, better measure their progress, and improve their navigation through life's transitions.

More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We're doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we're all in this together.

We know transformation does not come without challenge. That's why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.

Learn more about working at ACT at act.org!

ACT is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. ACT participates in E-verify. ACT's online position announcements are intended only to provide general descriptions of employment opportunities; none of the information provided for any position should be interpreted as a commitment by ACT to specific terms and conditions for employment.

Completion of the ACT National Career Readiness Certificate is recommended. Find a testing site near you to register for the WorkKeys assessments. Finalists for this position will be subject to a criminal background check as a condition of employment.

**If you have received an ACT employment-related communication from an email address that is not affiliated with @act.org and/or that requests personal or financial information, please do not reply. Instead, reach out to us at careers@act.org with the details. ACT's recruitment team appreciates your interest in working with us to transform college and career readiness pathways for all learners and wishes you the best of luck in your career journey.**