Manager - Content Strategy (Mid-Funnel)

As an S&C Electric team member, you'll work on projects that have real-world impact. You'll help transform the grid for resilient and reliable power worldwide. S&C has more than a 100-year history of innovation and has been 100% employee-owned since 2012. We continue this legacy as a trusted, forward-thinking leader in the electrical industry. You will advance a safer, more reliable, and more resilient electrical grid. Our products help the grid adapt to severe weather and transition to clean energy. We're big enough to be a respected industry leader but small enough for you to impact our company directly. Our commitment gives you opportunities to impact on and off the job positively.

Join S&C to make an impact on tomorrow's energy challenges and become an employee-owner!

Hours

• 8:00 am - 5:00 pm (Mon-Fri) Hybrid

Compensation

At S&C, we are dedicated to providing competitive and equitable compensation for all our team members, and we are committed to transparency in our pay practices. The estimated annual base salary range for this position is $116,534 - $154,413.38. Individual pay within this salary range is determined by several compensable factors, including performance, knowledge, job-related skills and experience, and relevant education or training. This role is also eligible for S&C's annual incentive plan (AIP), subject to eligibility criteria.

Join Our Team as a Manager - Content Strategy (Mid-Funnel)!

This role focuses on creating content that supports sales conversations, educates customers, and drives conversions. The ideal candidate is a persuasive communicator who can craft content that aligns with buyer needs, sales strategies, and product positioning. The role includes managing a team responsible for producing sales enablement content and collaborating closely with sales and marketing stakeholders.

Key Responsibilities:

• Develop and manage content strategies that support mid-funnel engagement and sales enablement.
• Lead and manage a team of content creators focused on sales assets and conversion-oriented materials.
• Create targeted assets such as case studies, product one-pagers, email sequences, and sales presentations.
• Create internal sales tools to educate and upskill sellers.
• Collaborate closely with sales, product marketing, and company leadership to understand buyer personas, common objections, decision criteria, and industry trends.
• Contribute to an integrated marketing strategy and develop a content calendar aligned with campaigns, product launches, and customer journeys.
• Personalize content for different buyer personas and stages of the funnel.
• Support account-based marketing (ABM) initiatives with tailored content packages.
• Track, test, and measure content performance and refine messaging and formats.
• Develop and manage budgets for key product lines
• Commit to understanding the power industry and S&C's solutions, and apply knowledge of customer challenges and S&C's unique differentiators
• Build strong partnerships across the Marketing Communications deptartment
• Maintain regular and punctual attendance.
• Attend in-person or virtual meetings as requested or required.
• Communicate effectively and respectfully with others.
• Other responsibilities as assigned.