Intern - Customer Lifecycle Marketing

WEX Inc. is a global commerce platform that has been simplifying the way businesses operate for over 40 years. Our purpose is simple: to reduce administrative burdens, streamline payments, and manage mobility.

With a team of over 7,200 professionals across 16 countries. Our specialties are employee benefits, business payments, and fleet/mobility solutions. We support more than 20 million SaaS accounts, 8 million Health Savings Accounts, and 19+ million vehicles worldwide. We're a growing company with a history of innovation and a focus on our customers, making this a great place to grow your career.

The WEX Summer Internship Program: Learn, Lead, and Make an Impact

Our 13-week paid internship program, running from late May to mid-August, is a chance for you to gain real-world experience and develop your skills. Recruiting begins in January and continues through March at our various locations across the U.S.

You won't just be a bystander; you'll work on impactful projects and contribute to WEX's mission. We provide mentorship, professional development, and weekly learning experiences to help you build confidence and leadership skills. High-performing interns may even get the chance to lead their own initiatives.

We offer remote, hybrid, and onsite options for flexibility, and our goal is to bring top interns back full-time or offer them extended roles during the school year. Imagine starting your career with a company that's building what's next. Your future starts here.

About the team/role:

This role directly supports programs and projects for the Customer Lifecycle Marketing team in the North American Mobility business unit, working closely with our Marketing Automation team. It will support a wide range of our Fleet Card portfolios with annual growth and retention targets.

The main objective for this role is to curate a library of marketing journey decks to guide historical context and future strategies for customer lifecycle initiatives. This work provides the opportunity to influence, illustrate and communicate end-to-end customer experiences with internal WEX leadership.

This role is ideal for those looking to expand a broad range of customer lifecycle marketing skills- both creative and analytical. On the creative side, the position will also include supporting content development and communication strategy for multi-channel campaigns including email, web, in-app, phone, SMS and mail. On the analytical side, the position will also support data needs such as customer audience strategy and tracking campaign performance metrics.

The position requires strong organizational skills with the ability to track deadlines and keep projects on schedule, coordinating across teams. Candidates must demonstrate an ability to work cross-functionally, take initiative, and make data driven decisions while working directly with Marketing team leadership to develop strategies, execute campaigns, and report-out on success.

How you'll make an impact:

• Support key initiatives to drive marketing team goals and deliver ROI across acquisition, engagement and cross-sell initiatives.

• Curating a library of existing and new marketing journey presentations to guide historical context and future strategies for customer lifecycle initiatives.

• Assist with managing multiple projects and priorities to successfully deliver on goals and objectives.

• Distill and summarize information to package in presentations, and communicate campaign strategies & results back to leadership.

• Process data and determine recommendations to optimize campaign performance.

• Support production, execution and reporting functions for marketing channels including email, web, in-app, agent phone calls, SMS and mail.

• Work with the creative team to oversee development of creative concepts that align with, support, and elevate the customer value proposition for the Fleet Card programs.

• Expect to learn the ability to draft creative briefs, perform copy editing and proofing of marketing collateral for customer-facing materials, as well as develop decks for internal documentation.

• Cross-functional collaboration with internal and third party agencies for creative development, data analysis, and technical deliverables.

• Communicate with internal stakeholders to relay project status, troubleshoot problems, and successfully complete marketing initiatives.

Experience you'll bring:

• Rising sophomore, junior or senior student, in an undergraduate degree/certificate-seeking accredited program.

• Majors/Concentrations in Digital Marketing, Business Administration with focus in Marketing, Marketing Analytics, Marketing Automation or Project Management are a plus but not required.

• Eager and willing to learn.

• Self-starter; highly motivated with attention to detail, strong written and verbal communication skills, including presenting information.

• Experience using multi-channel marketing strategies and executing campaigns is a plus.

• Proficient in Microsoft Word, Excel, PowerPoint, G-Suite.

• Exposure to Salesforce, Figma, and/or Monday.com is a plus.

• Ability to navigate a fast-paced environment, including planning and execution with firm deadlines.

• Ability to work in a dynamic, collaborative environment.