Director, Product Management and Downstream Marketing

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Responsible for driving commercial growth, portfolio expansion, and market leadership. This is a high-impact role with ownership for product success, downstream execution, and demand acceleration.

Product Strategy & Portfolio Leadership

Own end-to-end product lifecycle management from concept through launch, growth, and end-of-life
• Portfolio strategy aligned to growth priorities and customer needs
• Product differentiation through pricing, positioning, and portfolio optimization
• Conversion of market insights into actionable investment decisions
• Strong partnership with R&D and operations to ensure scalable and compliant solutions
• Lead pricing strategy, portfolio optimization, and profitability initiatives

Downstream Marketing & Commercial Execution

• Lead downstream marketing with accountability for revenue and adoption
• Develop and execute go-to-market strategies for new and existing products
• Create sales enablement tools and customer-facing content to drive adoption
• Align with sales leadership on targeting, messaging, and field readiness
• Track KPIs to measure downstream marketing effectiveness Digital Marketing & Demand Acceleration

Digital marketing as a growth engine

• Demand generation, digital campaigns, content, and automation
• Consistent and compelling product storytelling across channels
• Data-driven optimization of digital performance

Leadership & Culture -

• Build, lead, and scale high-performing product and marketing teams
• Set expectations, accountability, and execution standards
• Develop future leaders and strengthen bench depth
• Act as a visible cross-functional leader

• Bachelor's degree required; MBA or advanced degree strongly preferred
• 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets
• Proven people leader with experience managing teams in product management and/or downstream marketing
• Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance
• Strong experience using digital marketing and demand generation to drive measurable commercial outcome
• Ability to simplify complex technical offerings into compelling, differentiated customer value
• Data-driven mindset with a bias for action and accountabilit
• Preferred
  • Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets
  • Experience leading global or multi-region portfolios
  • Familiarity with CRM, marketing automation, and performance analytics platforms
  • Track record of launching new products that materially impacted growth
• Travel: 25%

*All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. (USA Only)*