Marketing Specialist Digital Merchandising Optical

Requisition ID:917092
Store #:A00003 eComm - NY 5th
Position:Full-Time
Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

The Digital Merchandising Specialist is responsible for creating and improving our digital product content, providing consumers with the details and selling-points that will maximize online conversion for our brands.

The position will provide digital product and content management support to the Wholesale channel, including e-Commerce accounts (e.g. Amazon, GlassesUSA, etc.), Key Accounts, and Department Stores (e.g. Nordstrom, Kohl's, etc.). The role will be directly responsible for copy-writing, product information management (PIM) system management, product set-up, product knowledge, and other merchandising related projects.

MAJOR DUTIES AND RESPONSIBILITIES

EXECUTE DIGITAL MERCHANDISING

• Manage and maintain the product content syndication tool by implementing sourcing, standardizing and organizing product data, optimizing and distributing product information to all wholesale eCommerce accounts
• Maintain product knowledge of Luxottica's brand portfolio through product training, market weeks, and other formats
• Work closely with the brand, marketing, and sales teams to ensure successful implementation of product data and copy syndication tool and adherence to content management processes
• Support the timely acquisition, delivery, and tracking of product data and copy requests in partnership with Account Managers/Directors
• Complete online item setup forms for retail partners (i.e. Amazon, Nordstrom, Kohl's, etc.) to speed go-to-market and support assortment expansions

SOURCE, ORGANIZE AND CREATE COPY / CONTENT

• Write online brand and product copy for retail partners including product titles and descriptions, features, categorization, and keywords for optimized performance (SEO)

OPTIMIZE BRAND AND SALES WITH E-RETAILER PARTNERS

• Ensure access and optimization of product information for retail partners (i.e. Amazon, Walmart, Nordstrom, etc.) through product information feeds, content management and product set-up
• Responsible for quality assurance around merchandising efforts and the online product catalog, including data analysis and "walking the store" to ensure optimal representation of product online.
• Support in enhancing and optimizing digital shelf presence and brand performance by leveraging analytic tools and techniques to understand which content features are most highly correlated with sales lift and search rank
• Address end-consumer inquiries and questions about product features and benefits

BASIC QUALIFICATIONS

• Highly organized and detail oriented: Seeks highest-standards and accuracy in their work. Able to manage content assembly, improvement and development for a portfolio of approximately ten thousand SKUs. Capable to organize and prioritize to meet deadlines and keep stakeholders informed.
• Consumer oriented with strong communication skills with the ability to create compelling content from consumer POV.
• Bachelor's Degree in Business, Communications, Merchandising, Marketing, or relevant experience
• 2+ years merchandising, e-commerce or content management experience, including copy and SEO
• Proficient in Microsoft Excel (VLOOKUPs, macros)

PREFERRED QUALIFICATIONS

• Optical/retail industry experience
• Content management system (PIM, Salsify or DAM) experience
• Knowledge of marketplace management (Amazon, Walmart, etc.)

Pay Range:64,155.20-88,719.60

This posting is for an existing vacancy within our business.Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.