Consumer Outreach & Engagement Strategist

Ardent Health is a leading provider of healthcare in growing mid-sized urban communities across the U.S. With a focus on people and investments in innovative services and technologies, Ardent is passionate about making healthcare better and easier to access. Through its subsidiaries, Ardent delivers care through a system of 30 acute care hospitals, 24,000+ team members and more than 280 sites of care with over 1,800 affiliated providers across six states.

POSITION SUMMARY:

TheConsumer Outreach & Engagement Strategistsupports the execution of consumer engagement and consumer marketing initiatives within a designated Ardent Health market. This role contributes to volume growth, brand awareness, and strategic business objectives through hands-on implementation and collaboration with internal and external stakeholders.

The strategist works closely with hospital and clinic teams, enterprise partners, and community organizations to ensure effective local execution of consumer outreach and engagement strategies.

• Partners with cross-functional teams to develop consumer outreach and engagement initiatives that advance service line goals and key organizational priorities
• Collaborates with consumer team to provide compelling content for various digital and print channels, including social media, websites, internal communications, brochures and other marketing materials
• Contributes ideas and assists with the development of enterprise-level content marketing strategies for specified consumer engagement campaigns
• Coordinates local events, partnerships, and sponsorships that enhance brand visibility and create meaningful consumer engagement opportunities
• Supports and manages internal communications to ensure consistent messaging and alignment across hospital and clinic teams
• Delivers strategic public relations and communications expertise, including writing, editing, and brand messaging, to strengthen and protect the organization's reputation
• May lead media relations efforts by planning and executing campaigns, building strong relationships with outlets, pitching stories, and responding to inquiries; this includes providing media relations coverage outside of standard business hours
• May partner with organizational leaders to manage crisis communications and ensure timely, accurate messaging during critical situations. Provides regular reports on engagement and campaign performance to local stakeholders
• Assists in preparing updates and presentations for leadership and stakeholders
• Collaborates with analytics teams to gather insights and inform future strategies

Education & Experience:

• Bachelor's degree in marketing, communications, business, journalism or related field
• 3+ years of experience in marketing, community relations, communications or healthcare engagement
• Crisis communication experience, preferred.
• Experience with digital engagement platforms such as Epic Cheers, Microsoft Dynamics and Press Ganey, preferred.

Knowledge, Skills & Abilities:

• Strong communication and interpersonal skills
• Ability to manage multiple projects and meet deadlines
• Familiarity with digital tools and platforms for engagement and reporting