A&L Marketing Specialist

Position Number: 40205339

Payroll Title: MARKETING SPEC 2 (007551)

Job Code: 007551

Job Open Date: 2/10/26

Application Review Begins: 2/26/26

Department Code (Name): ALEC (ARTS AND LECTURES OFFICE)

Percentage of Time: 100

Union Code (Name): 99

Employee Class (Appointment Type): Staff: Career

FLSA Status: Non-Exempt

Classified Indicator Description (Personnel Program): PSS

Salary Grade: Grade 19

Pay Rate/Range: The budgeted salary range that the University reasonably expects to pay for this position is $28.88 to $35.00/hour. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $28.88 to $49.76/hour.

Work Location: 110 Castilian Dr, Suite 100

Working Days and Hours: M-F 8am - 5 pm, Occasional nights and weekends required

Benefits Eligibility: Full Benefits

Type of Remote or Hybrid Work Arrangement, if applicable: N/A

Special Instructions:

For full consideration, please include a resume and a cover letter as part of your application.

Department Marketing Statement:

Arts and Lectures (A&L) is a large, robust, complex, primarily self-supporting, nonacademic unit that supports the academic mission of the university. A&L is the largest presenting organization between Los Angeles and San Francisco, and is one of the most visible, public-facing departments at UCSB. Through more than 150 events annually, A&L partners with faculty and academic departments, community organizations and leaders, university administrators, philanthropists and funders to create opportunities that integrate with and complement university curricula and create community connections.

Benefits of Belonging

Working at UC means being part of this vibrant institution that shines a light on what is possible. People make UC great, and UC recognizes your contributions by making this a great place to work. Excellent retirement and health are just one of the rewards. Learn more about the benefits of working at UC

Brief Summary of Job Duties:

Reporting to UCSB Arts & Lectures' Marketing Manager, the Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. Responsibilities include general marketing, graphic design, logistical planning, preparatory work and staffing private and public events. This position supports the marketing team's implementation of innovative multi-channel marketing strategies for its individual performances, films, lectures and special events. A&L is a large, robust, complex, primarily self-supporting, non-academic unit that supports the academic mission of the university. A&L is the largest presenting organization between Los Angeles and San Francisco, and is one of the most visible, public-facing departments at UCSB. Through more than 150 events annually, A&L partners with faculty and academic departments, community organizations and leaders, university administrators, philanthropists and funders to create opportunities that integrate with and complement university curricula and create community connections. The Marketing department is responsible for generating more than $2.5 million dollars in revenue annually for the organization's $10 million plus budget. Using independent judgment and maintaining a superior level of professionalism and initiative, provides direct analytical and administrative support to A&L's Marketing Team. Discretion and superior judgment required; this position serves as a direct conduit to public messaging and external communications. Platforms include print and electronic media, email communications, social media, direct mail and direct communication with patrons, donors, and University VIPs. Provides general support for Marketing in the areas of graphics (flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations); e-marketing/e-newsletter content creation (i.e. general marketing, event time reminders, invitations and follow-ups); website and mobile application updates (event copy, sponsors, education/class requirements and general updates); list management for e-marketing and direct mail marketing and solicitations; social media content creation; reporting on sales, analysis and comparisons; distribution of flyers and brochure/calendar deliveries (non USPS) on and off campus; online calendar management; advertising insertions and promotional copy (digital, print, radio); distribution of marketing assets to associated partners; research and promotions with campus departments; compiling campus communications. Coordinates with A&L Marketing and Programming Managers to compile content for program books and ensures accuracy of content in A&L materials. Researches, solicits and secures program advertising. Researches and secures copyright and other legal clearances for publications. Manages marketing archives and assets (brochures, programs, graphics, etc.).

Required Qualifications:

• Bachelor's Degree in related area and/or equivalent experience and training

• 1-3 years' experience with video editing, image editing and graphic design, copywriting, copyediting, archiving, email marketing, social media marketing and CRM databases-Adobe InDesign and Photoshop, Premiere Pro -Basic

• Willingness and ability to work evenings and weekend

• Basic analytical and research skills and aptitude to increase or expand in this area

• Excellent professional writing and communication skills

• Ability to work under multiple deadlines and handle competing priorities adeptly

• Highly developed organizational and information management skills

Special Conditions of Employment:

• Satisfactory criminal history background check

• UCSB is a Tobacco-Free environment

Misconduct Disclosure Requirement:

As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer.

"Misconduct" means any violation of the policies governing employee conduct at the applicant's previous place of employment, including, but not limited to, violations of policies prohibiting sexual harassment, sexual assault, or other forms of harassment, or discrimination, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy
UC Anti-Discrimination Policy
Abusive Conduct in the Workplace

Job Functions and Percentages of Time:

50% Marketing Administrative Support and Analysis:

• Tracks metrics, analyzes and researches market trends to develop cohesive marketing and communication strategies that generate ticket sales and directly impact the organizational bottom line
• Creates complex database queries and manages records to develop targeted marketing campaigns that are cost effective
• Forms partnerships and creates promotional opportunities with campus and community organizations and the media that foster financial and in-kind sponsorships and group sale opportunities
• Tracks and reports on ROI of marketing campaigns; compiles regular reports from Tessitura, Google Analytics, Wordfly and a variety of social media platforms and disseminates to managers and stakeholders as needed
• Manages third party calendars and event listings -Maintains schedules and calendars for marketing projects and initiatives
• Drafts correspondence and provides administrative support to senior marketing staff
• Analyzes, tracks, and enters expenses for record-keeping, ensuring accuracy and completeness
• Reviews and extracts relevant ticketing and marketing details from artist contracts, offers and riders
• Attends A&L events, provides event support and plans ancillary events
• Maintains contact records and distribution lists for partners, vendors and press contacts
• Distributes promotional materials to vendors, partners and the media; oversees student employees and independent contractors to ensure proper distribution on campus and in the community; reviews and upgrades distribution routes and specialized direct mail lists
• Reviews website, mobile application and other communication platforms for consistency and manages updates to ensure messaging is current and accurate

20% Content Creation and Graphic Design:

• Applies A&L's style guide, proofs materials and supports brand management
• Uses independent judgment to adapt the aesthetic determined by the Senior Designer to create digital and print collateral that aligns with the graphic identity and branding of Arts & Lectures.
• Requires a highly functional understanding of Adobe Creative Suite.
• Researches and formats images for production and determines appropriate credits that meet artist contract.
• Creates and adapts content for social media, e-marketing campaigns, radio advertisements and various other marketing materials. -Coordinates event photography/videography

15% Digital Media Strategy:

• Supports the strategy and implementation, monitoring and analysis of digital marketing campaigns
• Coordinates social media and e-marketing schedules
• Analyzes and reports on digital campaign ROI, researches trends and makes recommendations to Marketing Team

15% Program Tracking and Archiving:

• Compiles, formats and edits program book content for more than 100 events annually.
• Coordinates with A&L Marketing and Programming Managers to ensure all published marketing materials meet contractual requirements.
• Carefully proofreads all marketing materials to ensure factual and grammatical accuracy
• Tracks and generates program ad sales, oversees invoicing
• Organizes and maintains marketing, media and publicity archives

UC Vaccination Programs Policy:
As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs.

As a condition of Physical Presence at a Location or in a University Program, all Covered Individuals* must participate in any applicable Vaccination Program by providing proof that they are Up-to-Date with any required Vaccines or submitting a request for Exception in a Mandate Program or properly declining vaccination in an Opt-Out Program no later than the Compliance Date (Capitalized terms in this paragraph are defined in the policy.). Federal, state, or local public health directives may impose additional requirements.

For more information, please visit University of California Policy on Vaccinations - https://policy.ucop.edu/doc/5000695/VaccinationProgramsPolicy

*Covered Individuals: A Covered Individual includes anyone designated as Personnel or Students under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education/training. A person accessing a Healthcare Location as a patient, or an art, athletics, entertainment, or other publicly accessible venue at a Location as a member of the public, is not a Covered Individual.

Equal Employment Opportunity:

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Reasonable Accommodations:

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