Marketing Manager

This is an opportunity to join a global leader in digital commerce and customer-centric innovation, supporting North American marketing initiatives within a growing vertical. In this role, you will own and execute impactful email and push marketing strategies that directly influence customer engagement, revenue performance, and lifecycle growth. Aquent is proud to partner with this organization to identify strong operators who thrive in data-driven, high-ownership environments.

**Unleash Your Marketing Prowess: Drive Customer Engagement and Sales**

We are seeking a data-driven marketing professional to lead email and push campaign strategy and execution. This role blends hands-on execution with strategic ownership - from audience research and segmentation to KPI development, testing roadmaps, and performance optimization.

You will develop manual and automated lifecycle programs, partner closely with Tech and UX teams, and use data insights to continuously improve campaign performance. This is a highly independent role (approximately 80% autonomous) that requires strong attention to detail, analytical thinking, and the ability to clearly articulate strategy to stakeholders and senior leadership.

**What You'll Do:**

* Design and execute annual email and push marketing strategies based on audience research and segmentation

* Establish goals and KPIs (CTR, conversion, revenue impact) to measure success

* Partner with cross-functional stakeholders and creative teams to define campaign content

* Build, wireframe, and brief email campaigns

* Troubleshoot technical email template issues prior to launch

* Use segmentation to deliver highly targeted customer communications

* Analyze campaign performance and adjust strategy to optimize results

* Develop and launch automated push and email programs based on performance insights

* Partner with Tech and UX teams to develop A/B testing roadmaps

* Document processes, testing plans, and campaign learnings

* Report on campaign performance with clear, data-backed insights

**Must-Have Qualifications:**

• 4-6 years of professional (non-internship) marketing experience
• Direct experience building, wireframing, and briefing email campaigns
• Hands-on technical ability to troubleshoot email template issues
• Strong strategic thinking with ability to articulate the "why" behind decisions to stakeholders and senior leadership
• Project management experience managing cross-functional initiatives
• Experience using data and metrics to drive measurable improvements
• Advanced Excel proficiency (data manipulation, pivot tables, charts)
• Experience with customer segmentation and audience analysis
• A/B or multivariate testing experience
• Strong attention to detail and ownership mindset

**Preferred Qualifications:**

• AirTable experience
• Copywriting experience
• Ex-Amazon experience
• PMP certification (nice to have)
• Experience in e-commerce, retail, or consumer tech environments

#LI-KR2

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.