Lifecycle Marketing Manager

Our client is seeking an experienced, subscription lifecycle marketer with a passion for media/entertainment to help grow its services. The Marketing Manager will work with a wide variety of functional teams, including engineering, product, operations, data analytics, and design. They will be responsible for creating programs that connect with customers in a privacy friendly way to drive engagement and make sure they are getting

the most out of their subscription service. If you have passion for entertainment, a pulse on new and creative trends in subscriptions and digital marketing, and savvy engagement strategy experience, we encourage you to apply!

DESCRIPTION

• Develop and optimize engagement/retention strategies.
• Optimize programs through A/B testing, oering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.
• Lead experience and design of complex customer journeys.
• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Collaborate with a broad range of teams, including international marketing, product, engineering, analytics and design teams.
• Develop a process of continuous improvement, where the results of this work are analyzed, and insights are fed back into the plans.
• Define geo-specific narratives, value proposi8ons and service educational messaging.

KEY QUALIFICATIONS

• Analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Technical fluidness to lead development of complex customer journeys with signals, in-app placements and orchestration across engineering and operations teams.
• Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.
• Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
• Strong project management capability with exceptional attention to detail.
• Possess deep understanding of A/B testing and data driven optimization marketing.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.

EXPERIENCE

• 7+ years of experience in digital marketing, demonstrating success in achieving growth goals in user engagement and retention.
• Experience leading lifecycle marketing programs, ideally for a media platform or a consumer subscription business.
• Experience testing and oprmizing marketing channels including push notification, online, email and in-app messaging marketing tactics.

EDUCATION

• BA/BS, MS/MA/MBA preferred

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.