Specialist, Cobrand Program Marketing

About

Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy's Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world's most beloved brands and help bring it to life for our customers. As part of our team, you'll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you'll drive customer engagement and loyalty while sparking excitement.

Job Overview

Macy's loyalty marketing team is seeking a marketer with campaign management, omnichannel marketing, and partnerships experience. This position is ideal for an individual looking to work with internal and external marketing professionals in a high-performance, results driven retail environment.

The Specialist, Loyalty Partnerships is responsible for supporting execution of Macy's external loyalty partnership strategy as well as managing internal relationships to drive member engagement via strategic lifecycle offers. Perform other duties as assigned.

Essential Functions

• Partner with Sr. Manager, Loyalty Offers to develop Macy's loyalty partnership strategy, including objectives, go to market plan, and technology and communication roadmap.
• Oversee the end-to-end process of key partnerships including implementation, execution and management - proactively source partnerships that enhance customer value, execute plans to optimize assets, and manage day-to-day partner communications.
• Develop ad hoc strategic loyalty offers, in partnership with marketing effectiveness team, analytics and merchandise marketing partners.
• Develop test plans to drive innovation, measure effectiveness in achieving key loyalty KPIs, driving incremental customer lifetime value and identifying optimal offer calendars.
• Influence internal partners to create and grow credit and loyalty marketing promotions/programs, while ensuring strategic alignment, win-win solutions, brand compliance and creative effectiveness.
• Manage Macy's omnichannel customer experience and roadmap related to partnerships and offers.
• Analyze and report partnership and offer results and performance to key stakeholders.
• Monitor and report on competitive loyalty activities and design programs to ensure competitive response.
• Regular, dependable attendance and punctuality.

Qualifications and Competencies

• Bachelor's Degree from a 4-year college or university
• 3-5 years related experience
• Bachelor's degree, marketing preferred.
• Experience with credit and/or loyalty marketing strategies preferred.
• Retail experience a plus.
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
• Ability to think creatively, strategically and technically
• Ability to work a flexible schedule based on department and Company needs.
• Knowledge of MS Office computer programs are required

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

MARKETING00