Sr Analyst, Integrated Media

Living Our Values
All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take demonstrates Our Values. We believe that putting Our Values into practice creates lasting benefits for all of our associates, shareholders, and the communities in which we live.

Why Join Us

• Career Growth: Advance your career with opportunities for leadership and personal development.
• Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
• Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.

Total Rewards
Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave. Discover more about what we offer by visiting our Benefits page.

A Day In The Life
Under the direction of the Manager, Integrated Media, the Senior Media Analyst is responsible for keeping integrated media plans in motion and operational execution in collaboration with agency teams and internal stakeholders while contributing to strategic planning, performance optimization, and cross-tier collaboration. This role is responsible for ensuring accuracy, consistency, and timely delivery across media planning, agency outputs, financial processes, and measurement. The Media Analyst plays a critical role in media co-op and financial support, stewardship of media buys, and delivery of clear, accurate reporting that enables data-driven decision-making, accountability, and continuous improvement across New Car, Fixed Ops, and GST objectives.

As a Sr Analyst, Integr Media you will:

• Support media planning and strategy across Search, Social, Display, Video (Linear & CTV/OTT).
• Own the review, proofing, and coordination of agency deliverables, including flowcharts, buy summaries, and media packages across multiple DMAs.
• Maintain and track media plans, budgets, revisions, pacing, and delivery, ensuring accuracy, clear documentation, and timely communication.
• Support day-to-day execution of GST marketing campaigns, including media and audience activation, KPI tracking, and tactical optimization support.
• Monitor campaign performance and budget pacing across channels, flagging risks, opportunities, and optimization insights.
• Assist with media billing operations, including PO tracking, invoice review, reconciliation support, and maintaining accurate documentation across agency and media partners.
• Support media co-op processes, including forecasting, submission, and verification.
• Support and collaborate cross-functionally with Creative, Analytics, Media Agency Team, Media Partners, and TMNA partners to support integrated media execution, serving as a central point for scheduling, documentation, and information sharing.
• Support Field Teams and Marketing Advisors by supporting media-related deliverables, insights, and requests.
• Assist with media performance reporting, including DMA reporting, delivery and KPI summaries, and competitive insights. Support broader media analytics initiatives, including measurement frameworks and econometrics inputs.
• Support ad verification and media audits (IAS and Ebiquity across DMA and Digital), reviewing outputs, documenting findings, and assisting with follow-up actions.
• Support Parts & Services (P&S) / Fixed Ops media strategy and execution.
• Assist with tracking and reporting tied to dealer visits, repair orders, and service KPIs, helping translate performance insights into actionable summaries.
• Partner with the Media Manager to identify and support new opportunities for integrated media growth.
• Build hands-on expertise across media platforms, analytics, financial processes, and reporting to support career growth within GST's media organization.
• Support Media Manager as back-up for campaign approvals and other duties as needed.

What We Need From You

• Bachelor's Degree Pref
• 4-6 years Experience in advertising, marketing, or automotive field or an equivalent combination of education and experience. Required
• Marketing Automation Marketing automation refers to software platforms and technologies designed to market on web sites, social media sites, and email platforms with automation for scheduling and repetitive tasks. Awareness-Developing Required
• Relationship Building Relationship Building is the ability to connect with others and form positive rapport. Awareness-Developing Required
• Analytical Skills Analytical Skills refers to the ability to gather, organize, research, and review information in order to draw conclusions and solve complex problems. Awareness-Developing Required
• Business Metrics Develops or uses quantifiable measures to track business objectives and processes, both short-term and long-term, often involving cost management. Awareness-Developing Required
• Campaign Management Campaign management involves planning, executing, tracking and analyzing a marketing initiative by pushing content to potential buyers through email, social media, print materials, events, giveaways and surveys. Awareness-Developing Required
• Digital Advertising Awareness-Developing Required
• Invoicing Invoicing is the management of invoices from arrival through to payment and may include required bookkeeping or financial recording steps. Awareness-Developing Required
• Account Management Account management is the practice of developing and maintaining relationships with individual clients to retain, grow, and/or land new business. Awareness-Developing Required

Physical and Environmental Requirements

Travel Requirements

20% Minimal travel is required for this position (up to 20% of the time and on a domestic basis).

Join Us
The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at TalentAcquisition@friedkin.com. We celebrate diversity and are committed to creating an inclusive environment for all associates.

We are seeking candidates legally authorized to work in the United States, without Sponsorship.