Creative Director, Social

Aquent is partnering with a global leader in food and beverages, an organization that operates in over 200 countries and boasts a portfolio of iconic brands. This company is driven by a vision to lead its industry by winning with purpose, embedding sustainability and innovation into every facet of its operations. They are committed to shaping culture, strengthening relationships, and delivering high-quality, impactful work.

This is an extraordinary opportunity to join a renowned creative studio as a visionary leader in social engagement. You will act as the lead creative voice and cultural driver for some of the world's most visible social programs. This pivotal role empowers you to set the creative bar, define how beloved brands authentically show up in culture, and ensure that all social work is bold, relevant, and unmistakably built for the feed. Your impact will be central to strengthening brand relationships and pushing creative boundaries in the fast-evolving digital landscape.

*This role requires you to work onsite in SoHo Mondays and Thursdays and be available to come onsite for pitch presentations. The rest of the week you can work from any coffee shop or living room that makes you feel the most creative!*

Creative Director, Social

Global Beverage Portfolio | NYC | Creative Studio

About the Role

We're looking for a social-first Creative Director who lives in the feed - not someone adapting traditional campaigns for social, but someone who instinctively understands how culture moves at internet speed.

This role will define how a portfolio of globally recognized beverage brands shows up in culture through bold, absurd, conversation-driving creative that feels native to platforms - not imported from other channels.

We are not looking for safe.

We are not looking for traditional.

We are looking for someone who can take weird, chaotic, culturally volatile ideas - and push them further.

This person understands that social is not a support channel. It's the main stage.

What Success Looks Like

• Work that drives views, shares, remixes, and cultural conversation
• Content that feels impossible to scroll past
• Ideas that are self-aware, absurd, and unmistakably modern
• Creator collaborations that feel chaotic in the best way - yet strategically sharp

Responsibilities

Own the creative vision for always-on and campaign-based social programs across a portfolio of culturally iconic beverage brands. Set the bar for work that is platform-native and creatively ambitious.

Lead work rooted in weird, contemporary internet humor. Understand irony, anti-humor, meme logic, lo-fi aesthetics, and when "bad" is actually good. Know how to push absurd ideas further without losing brand clarity.

Partner with creators who already command culture. Build frameworks that allow them to feel raw and authentic - while steering the chaos strategically.

Operate in high-volume, rapid-turn environments without sanding off the edge. Balance velocity, experimentation, and craft.

Deep understanding of TikTok, Instagram, YouTube Shorts, Twitch, and emerging spaces - not just formats, but behavioral nuance and algorithmic momentum.

Understand what drives watch time, completion rate, engagement loops, remixability, and cultural traction - and build ideas with that in mind from day one.

Qualifications

• 10+ years of creative experience, with significant time spent leading social-first, creator-native work
• Proven ability to generate highly shareable, culturally resonant content
• Demonstrated instinct for absurd, unconventional, or internet-native comedy
• Experience directing creators and talent in ways that feel spontaneous, not scripted
• Experience leading teams in fast-moving, iterative environments
• Comfortable presenting provocative ideas to senior stakeholders with clarity and conviction

The Ideal Candidate

You are not a traditional Creative Director retrofitted for digital.

You instinctively understand:

• Why something will get stitched
• Why something will get memed
• Why something will get screenshotted and reposted

You have taste for the strange.

You know when to lean into chaos.

You know when to let the internet do the punchline.

You make brave work feel strategic.

And you make teams fearless by example.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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