Regional Marketing Specialist - Tennessee

We're committed to bringing passion and customer focus to the business.

Associate will be responsible for developing top-of-mind brand awareness in their market using media, signature sponsorships, donations and community engagement opportunities. Working hand in hand with sales force leads and business line managers, this individual will coordinate local marketing, manage effective use of business development spending, track community/regional spend and demonstrate ROI. Communication will be key - gathering intel from community leaders to share with corporate marketing and communicating corporate strategy and bank-wide initiatives into the local market.

• Guide their bank's area community engagement, branding and public relations initiatives throughout assigned geographical territory
• Manage local marketing budget to ensure geography stays on track and within budget throughout the course of the year. Report ROI where possible. Report and track on local market budget spend.
• Negotiate and lead all local sponsorships and partnerships.
• Coordinate local business development events.
• Coordinate, organize and execute events for geography, including recruitment of participants and all logistics (customer appreciation, cause marketing, tailgates, bank sponsored programs, etc.)
• Primary contact for all area communications for various media outlets, including press releases and news media appearances
• Work with corporate marketing managers to meet business objectives in local market. Act as a liaison between senior management in the geography and corporate marketing to identify corporate marketing needs for the geography centered around business goals and objectives
• Manage local brand media spend, creative selection and asset delivery
• Stay apprised of and report on competitive efforts/offers in the local market

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.