Art Director

About the Role

As the Art Director for the BetMGM Creative team, you will be accountable for the ideation and creation for every phase of the creative lifecycle. Through collaboration with the creative team and key marketing stakeholders, the Art Director will support in developing the visual look and feel that supports the idea, and is responsible for developing high-impact, iconic and culturally relevant creative for consumer marketing, advertising, content, and experiences across TV, OOH, social, experiential, and more.

Responsibilities

• Develops creative concepts and high-impact visuals in partnership with our multidisciplinary teams. This work encompasses large, complex personalized and/or general advertising campaigns and content across multiple audiences and channels for a variety of business area(s).

• Develops presentations of creative concepts and visual approaches to business areas and key stakeholders to gain their support - while also collecting and applying appropriate feedback to concepts.

• Bring marketing strategies to life by creating, designing, and executing initiatives across multiple channels, including but not limited to On and offline advertising campaigns, branding assets, print collateral, online content, retail, social, and more

• Participates in process improvements that impact the quality, efficiencies, and value of the department.

• Consults with creative directors, production, brand team, external agencies and/or strategy partner to ensure project- and brand-level goals are achievable.

• Participates in developing creative strategy in research and uses research to inform concepts and visual approach.

• Keeps the project team updated and manages the sharing of critical information via project management technologies and other channels across multiple projects.

• Ensuring brand guidelines are met and maintained, presenting a consistent and coherent brand image to customers

• Establishes meaningful relationships and trust with key stakeholders, connecting project teams and strategic partners both inside and outside the company.

Essential Functions

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Qualifications

• 5+ years of Art Director experience, ideally with an emphasis in content ideation

• A versatile portfolio that showcases a broad range of work in design, conceptual thinking, and execution

• A Bachelor's degree in design, marketing, communication, motion design/animation or relevant experience.

• The ability to create large narrative-informed concepts big enough to drive every facet of brand

• An expert in Adobe Creative Suite and Microsoft Office

• Advanced knowledge of design principles and systems, content design, brand development, creative strategy, and has an eye on emerging channels and media.

• An avid learner of all things design: design systems, typography, interaction design, technology and beyond.

• Excellent interpersonal and communication skills. Successfully communicate and collaborate with project teams, creative and brand leaders, multiple business areas, divisions, and external vendors.

• Project management skills - with the ability to effectively prioritize, manage and execute numerous projects simultaneously with minimal supervision.

• A high level of attention to detail and highly self-motivated to do incredible work that elevates the brand

• Familiarity with Workfront or similar project/task management platforms is a strong plus.

• Experience using Frontify, Lytho, or comparable digital asset management systems is highly valued.

The annual salary range for this position is $80000 to $100000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.