Brand Marketing Specialist - DTC & Wholesale

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knitfamily atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focuson our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviorsof Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

The targeted hiring range for this full-time position is $55,400 - $74,700 depending on qualifications; however, the expanded salary range provides opportunities for advancement. Our salary ranges are determined by role, level, and job location. Within the range, individual pay is determined by factors including job-related skills, competencies, experience, and relevant education, training or a combination of these things and market demand. Your recruiter can share more about the specific salary range and benefits for your location during the hiring process.

The primary responsibility of this role is to support execution of the Direct-to-Consumer (DTC) and Wholesale channel marketing strategies and campaigns across all brands. This candidate will be responsible for bringing tactics to life across multiple marketing channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Plan, execute and measure channel marketing campaigns that support overall business objectives.
• Builds and maintains the annual marketing calendar, based on the defined strategic annual brand plans.
• Supports project planning meetings to keep the broader cross-functional team informed of project status and changes in a timely and accurate manner. Ensures that affected cross-functional teams are involved and informed at the right time throughout project process, in partnership with the Marketing Operations team.
• Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize impact. Works closely with Ecommerce, Revenue Operations, Sales, agency partners, marketing operations, marketing (creative, media, etc.) and others to execute channel marketing campaigns and programs.
• Support internal partners and external agencies to create and deliver project marketing assets. This includes but is not limited to things like social media or email marketing campaigns, videos, web/digital tools, and other brand and product marketing efforts within the Direct to Consumer and Wholesale channels.
• Collects project data, hindsight information and competitive analysis information across marketing channels to optimize effectiveness and efficiency of initiatives that improve return on investment.
• Processes marketing vendor invoices, tracking against annual brand budgets.

MINIMUM EDUCATION AND EXPERIENCE:

• 2-4 years of marketing responsibilities required
• Proven experience as a coordinator or specialist role in a brand, or channel of marketing
• Bachelor's degree in business, marketing, or related field of study a plus

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Self-motivated and solution-oriented; ability to take on projects with some ambiguity.
• Exceptional interpersonal skills; adept at successfully integrating internal and external resources within a highly matrixed environment.
• Ability to project manage to meet deadlines while delivering quality results.
• Demonstrated experience in facilitating cross-functional marketing efforts
• Experiences with digital channel marketing program and content development
• Exceptional written, oral, and interpersonal skills.
• Organized with high attention to detail
• Demonstrated ability to keep up-to-date on consumer trends and behaviors

Work Environment:

This position follows a Hyflex work model, providing the flexibility of remote work alongside intentional inoffice collaboration for "Moments that Matter" and key business needs. Upon hire, must be located within a commutable distance to Red Wing, MN.

Occasional travel required

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP athttps://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)