Product Marketing Manager

Product Marketing Manager

Fulltime Opportunity

Scottsdale- Hybrid- 3 days onsite/2 days remote

Our client is seeking a high-impact marketing leader who thrives in a startup environment - someone who can operate strategically while executing tactically and isn't afraid to roll up their sleeves to build something meaningful. You will step into a visible, business-critical role working directly with the Chief Commercial Officer and executive leadership team. Initially, you will function as a senior individual contributor across multiple verticals, with a clear path to building and leading a marketing team as the company scales. This is not a "manage what already exists" role. This is a build it, own it, scale it opportunity.

Our client prefers candidates with experience in aesthetics, pharmaceuticals, lab sciences, regenerative medicine, peptides, or adjacent healthcare industries.

Responsibilities

Product & Brand Strategy

• Develop and execute go-to-market strategies for:




• Peptide pharmacy and research products
• MUSE regenerative products (exosomes and stem cells)
• High-end, direct-to-provider skincare
• Longevity clinic services




• Own positioning, messaging, and brand architecture across all verticals
• Manage product lifecycle marketing from launch through growth
• Support expansion from a primarily B2B model into future B2C channels
• Create executive-level presentations and marketing materials for providers, partners, and internal leadership
• Partner with pharmacy, clinical, and research teams to ensure compliant and compelling messaging

Growth & Digital Marketing

• Own CRM-driven campaigns (currently HubSpot; open to optimization or change)
• Develop and execute lifecycle and email marketing campaigns
• Oversee social media resources and ensure brand alignment
• Support organic growth and demand generation initiatives
• Monitor performance metrics and optimize customer acquisition cost

Agency & Vendor Leadership

• Evaluate, select, and onboard external marketing and creative agencies
• Manage agency relationships and hold partners accountable for performance
• Oversee creative, digital, and campaign execution support

Cross-Functional & Executive Collaboration

• Work closely with the Chief Commercial Officer and executive leadership team
• Collaborate with pharmacy, clinical, and research teams
• Build scalable marketing infrastructure
• Hire and lead a marketing team as the company grows

Systems & Tools

Experience with the following is preferred:

• HubSpot (or similar CRM platforms)
• Marketing automation, reporting, and campaign analytics tools
• Cin7
• Figma

Experience:

• 5+ years of progressive experience in product marketing, marketing management, or marketing leadership
• Strong background in pharmaceuticals, aesthetics, peptides, regenerative medicine, or adjacent healthcare sectors
• Startup or high-growth company experience required
• Proven experience launching new brands, products, or verticals
• B2B experience required; B2C growth experience a strong plus

Skills & Attributes

• Strategic thinker with hands-on execution ability
• Confident leader who can operate independently without an existing agency structure
• Comfortable working in a high-visibility, high-performance executive environment
• Strong communicator and presenter
• Highly organized and capable of managing multiple simultaneous launches
• Adaptable, proactive, and energized by rapid growth
• Capable of building and leading a marketing team as the company scale

What Success Looks Like

• Successful launch and scaling of pharmacy, skincare, and regenerative product lines
• Cohesive brand positioning across all company verticals
• Measurable growth driven through CRM and organic channels
• Strong provider engagement and expanding market presence
• A scalable marketing foundation with team infrastructure in place

Digital People places creative, interactive, and marketing talent. Let's find the role that inspires your best work.

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