Senior Lifecycle Marketing Specialist III

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: 'It's perfect. Now make it better.' We believe in relentless improvement, protecting the places we play, and empowering people to experience the outdoors to the fullest. And we believe in you.

ABOUT THE POSITION

The Senior Lifecycle Marketing Specialist III is a senior lifecycle orchestration expert responsible for architecting, executing, and optimizing sophisticated, multichannel automated journeys across email, SMS, push, and onsite/app personalization. You will translate business goals, data signals, and customer behaviors into enterprisegrade journey strategies that drive measurable revenue and longterm customer value.

This role requires deep technical proficiency in journey logic, realtime decisioning, datadriven segmentation, and crosssystem integrations. You will partner closely with CRM leadership, analytics, engineering, and platform partners to build scalable solutions that support both alwayson lifecycle programs and major brand/loyalty initiatives.

As a senior individual contributor, you will independently lead complex workstreams, influence strategy through insights, and serve as the subjectmatter expert for crosschannel automation best practices.

HOW YOU'LL MAKE A DIFFERENCE

• Architect, build, and optimize complex, multichannel automated journeys, integrating email, SMS, push, onsite prompts, and appbased triggers to deliver seamless customer experiences across the lifecycle.

• Develop advanced personalization and decisioning logic using realtime behavioral, predictive, and transactional data to drive highly relevant, individualized customer interactions.

• Own the crosschannel orchestration roadmap, defining requirements, sequencing dependencies, and partnering with CRM leadership to prioritize highimpact initiatives.

• Lead technical requirements gathering, collaborating with analytics, engineering, and platform partners to ensure data availability, accurate signal routing, and systemlevel integrity.

• Design and manage a rigorous testing agenda, including multicell experiments, journeylevel testing, and channel interplay testing across email/SMS/push.

• Ensure quality and performance reliability, overseeing QA for logic mapping, trigger accuracy, personalization fields, crosschannel timing, and system integrations.

• Analyze performance at both journey and channel levels and synthesize insights into strategic recommendations that improve revenue, retention, and customer LTV.

• Partner with Brand, Creative, Loyalty, and eComm teams to ensure automated programs dynamically support major campaigns, product stories, and customer milestones.

• Guide offshore production partners, defining reusable modules, templates, and workflow efficiencies that accelerate quality execution at scale.

• Mentor junior CRM teammates, elevating team knowledge in lifecycle strategy, logic building, QA standards, and crosschannel thinking.

YOU ARE

• A lifecycle marketing expert with deep, handson experience in crosschannel automation, personalization frameworks, and multisignal orchestration.

• Comfortable operating at the intersection of strategy, data, and technical execution, with the ability to translate business needs into scalable journey architecture.

• Exceptionally detailoriented, with a strong instinct for troubleshooting, logic mapping, and system-level problem solving.

• A collaborative leader who can influence cross-functional teams, guide discussions with technical partners, and represent CRM's automation strategy in highvisibility initiatives.

• Curious, analytical, and relentlessly committed to elevating customer experience and performance.

YOU HAVE

• 5-7 years in lifecycle marketing, CRM automation, or crosschannel orchestration in a retail/eCommerce environment.

• Demonstrated mastery of building complex, multistep, multichannel automated journeys that incorporate behavioral triggers, predictive scoring, and dynamic content.

• Advanced understanding of: Decisioning logic and branching

  • Multisignal architecture (behavioral, transactional, predictive)

  • 1:1 personalization

  • Frequency, prioritization, and crosschannel coordination

• Proven ability to partner directly with analytics and engineering to define data requirements, troubleshoot issues, and optimize data flows.

• Expertise with enterpriselevel CRM platforms (e.g., Zeta, Bluecore, Attentive).

• Strong communication skills and the ability to lead technical and strategic conversations with multiple levels of stakeholders.

#Hybrid

#LI-LC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.