Salesforce Marketing Cloud (SFMC) Consultant

Senior SFMC Solutions Consultant

Location: Hybrid - Charlotte/Fort Mill (On-site Tuesday & Wednesday)

Experience: 5+ Years

Length of assignment: 4-6 months, possible extension or conversion to full time

Our leading financial client is seeking a Senior Salesforce Marketing Cloud (SFMC) Consultant who balances technical mastery with a "digital agency" mindset. This is not a behind-the-scenes production role; we are looking for a proactive, high-energy professional who can listen to a stakeholder's business goals and translate them into sophisticated, high-performing digital journeys.

You will act as the vital link between marketing strategy and technical execution, managing complex automation projects while ensuring meticulous attention to detail and data integrity.

• Strategic Execution: Build and deploy complex email campaigns, automated journeys, and multi-step workflows exclusively within the Salesforce Marketing Cloud (SFMC) ecosystem.
• Technical Consulting: Act as a partner-oriented advisor to internal stakeholders and investors, translating proposed campaign ideas into efficient technical requirements.
• Advanced Personalization: Leverage Marketing Cloud Personalization (MCP) to create real-time dynamic promotions and bespoke advisor experiences.
• Operational Leadership: Manage the interface between onshore stakeholders and offshore production teams, ensuring brand consistency, proper naming conventions, and quality control.
• Data-Driven Optimization: Pull and analyze campaign performance data to guide A/B testing, segmentation strategy, and overarching digital best practices.
• Project Mastery: Simultaneously manage multiple high-priority projects across different lifecycle stages with rigorous time management.

• SFMC Mastery: Deep, hands-on technical expertise in Salesforce Marketing Cloud is required on day one. This includes Journey Builder, Automation Studio, and Email Studio.
• Strategic Insight: 5+ years of experience in Email Marketing with a proven ability to consult on lead generation and audience adoption.
• Technical Literacy: Strong understanding of Salesforce Sales Cloud (CRM) and how it integrates with Marketing Cloud for seamless data flow.
• Meticulous Standards: An obsession with detail, from complex SQL segmentation and folder structures to deliverability standards and coding best practices.
• Communication Excellence: The ability to move fluidly between technical discussions with engineers and strategic presentations with business partners.
• Bonus Skills: Prior experience with Marketing Cloud Personalization (MCP) or a background in the Financial Services industry is highly preferred.

• Fast-Paced & Collaborative: You will thrive in a high-energy environment that values proactivity and critical thinking.
• Hybrid Culture: This role offers the flexibility of remote work with a requirement to be on-site in Charlotte/Fort Mill every Tuesday and Wednesday to foster team collaboration.

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