Marketing Manager

Are you ready to shape the future of innovative products and services? Aquent, a premier talent partner, is seeking a visionary marketing professional to join a global technology leader, driving strategic product marketing initiatives that will captivate audiences and propel market growth.

Join a globally recognized organization at the forefront of technological innovation, where your expertise will directly influence the success and adoption of groundbreaking products and features. This is an unparalleled opportunity to partner with Aquent and contribute to a team that thrives on creativity, data-driven insights, and impactful market strategies.

In this pivotal role, you will be at the heart of product strategy, acting as a critical bridge between product development and market success. You'll lead the charge in defining how new features and services are introduced, understood, and embraced by millions. Your strategic vision and execution will directly shape product narratives, engage diverse audiences, and accelerate growth in a dynamic and competitive landscape.

**What You'll Do:**

* Serve as a pivotal subject matter expert, providing critical insights into product and feature development, conducting thorough market analysis, and forecasting industry trends to inform strategic decisions.

* Lead the development of comprehensive marketing plans, guiding regional and functional teams in portfolio review, goal prioritization, and crafting compelling positioning strategies to effectively reach target audiences.

* Develop and implement robust frameworks for product marketing content across all channels, meticulously defining, collecting, and tracking key quantitative and qualitative product and business metrics to measure success.

* Validate market opportunities and potential, leveraging deep subject matter expertise to identify new avenues for growth. Collaborate cross-functionally to develop compelling rationales, hypotheses, and visions, and expertly craft product positioning and go-to-market strategies for new features and services.

* Champion the user voice by developing profound user insights, influencing product development and marketing strategies. Provide actionable feedback to enhance user experience, resolve product issues, and foster strong user engagement.

* Orchestrate impactful product brand positioning, define compelling value propositions, and develop sophisticated messaging strategies, adapting communications to resonate across diverse platforms and audiences.

* Independently create high-impact marketing content, ensuring alignment with product strategy. Lead content iteration with cross-functional teams, adhering to established standards, and collaborate seamlessly with production teams to publish final marketing assets.

* Lead and manage comprehensive user research initiatives, independently determining research needs, scoping projects, and guiding both internal and external research partners to uncover critical insights.

* Design and execute medium to large-scale marketing campaigns, communications, and programs, meticulously evaluating performance for optimization. Strategically identify and leverage integrated channels to effectively engage users and achieve ambitious team objectives and key performance indicators.

**Must-Have Qualifications:**

* Product positioning

* Data analysis and synthesis

* Consumer behavior

* Situational leadership

* Campaign management

* Marketing briefs

* Client/partner management/advising

* Brand management

* Industry knowledge

* Storytelling

* Go-to-market activities knowledge

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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