Senior Analyst, Salesforce Marketing Cloud

Senior Analyst, Salesforce Marketing Cloud - (employer: Sirius XM Radio LLC; job location:
New York, NY) - Act as power user of Salesforce Marketing Cloud supporting campaign design,
journey optimization, and audience segmentation. Analyze customer behavior, campaign
performance, and engagement trends to deliver actionable insights that guide marketing strategy.
Build and maintain queries, filters, and data extensions using SQL within SFMC to support
advanced segmentation and reporting needs. Collaborate with campaign managers and technical
partners to ensure accurate campaign execution and timely delivery. Troubleshoot and resolve
issues related to email delivery, data discrepancies, or automation errors. Assist in the
development and optimization of journeys in Journey Builder and automations in Automation
Studio. Translate business requirements into scalable SFMC solutions that enhance marketing
performance. Stay informed about SFMC product updates, industry best practices, and new
features relevant to data and campaign optimization. Requirements: Master's degree in
Marketing, Analytics, Information Systems, or Computing & Information Science, plus 3 years
of experience in the position offered or as Software Developer or Programmer Analyst or
Bachelor's degree in Marketing, Analytics, Information Systems, or Computing & Information
Science, plus 5 years of post-Bachelor's progressive experience in the position offered or as
Software Developer or Programmer Analyst. All of the required experience must have included:
working with Salesforce Marketing Cloud to analyze customer behavior, marketing campaign
performance and engagement trends to deliver actionable insights that guide marketing strategy;
querying, transforming and analyzing marketing data using SQL; working with Journey Builder,
Automation Studio and Email Studio; and troubleshooting and resolving issues related to email
delivery, data discrepancies or automation errors. Telecommuting is permitted from any location
in the U.S. #LI-DNI. Salary: $170,000-$175,000/year. Apply online at
www.siriusxm.com/careers Ref P-2026-611