New

Digital Content Coordinator

Tru Fru
vision insurance, paid time off, 401(k)
United States, Utah, Salt Lake City
Mar 14, 2026
Who are we? Established in 2017, tru fru rapidly ascended the "permissible indulgence" space as a Utah-based company selling one-of-a-kind "better for you" Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on a mission to build a legacy with truly remarkable people who can create something special for generations to come! As the *Digital Content Specialist* at Tru Fru, you will act as the content liaison between sales and marketing, reporting to the Strategic Demand Director. You will become a digital content expert, own the content library, and upload and execute digital assets across multiple platforms. You will be responsible for organizing and delivering digital assets internally and externally to create best-in-class shopper marketing campaigns and digital storefronts for Tru Fru. What you'll do Organize digital assets internally, making it easy to find and redistribute content. Work with the DCOM team and marketing partners to create content for PDPs and shopper marketing campaigns. Deliver digital content for shopper marketing activations and for sales' needs. Collaborate with the Marketing team to syndicate UGC and reviews for Tru Fru's portfolio and innovation pipeline. Develop DCOM PDPs to a best-in-class standard for all places we sell online, including Amazon and Walmart.com. Own the Bazaarvoice relationship - syndicate reviews, user generated content, and brand videos across omnichannel retailers like Target. Manage Syndigo and Salsify to syndicate images, videos, and content across DCOM retailer PDPs. Lead the Retailer PDP audit process and optimization, ensuring assets and copy are accurate - especially during times of transition. Own the Nielsen Data Impact relationship, tracking digital asset compliance across e-tailers and creating reporting to share internally. What you'll bring to tru fru You are... A proactive self-starter who thrives in a fast-paced, dynamic environment. A natural collaborator with a proven track record of working cross-functionally. Detail-oriented and organized, with an ability to manage multiple workstreams simultaneously. You have... Bachelor's degree in Marketing, Business, or a related field. 1+ year of CPG experience in digital marketing. Proficiency in Microsoft Suite. Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ. What tru fru offers - Competitive salary, including a target bonus and an impressive benefits package! Flexible Paid Time Off Excellent health, dental & vision insurance, with options to fit you and your family's needs. Long-term disability and short-term disability insurance Employee Assistance Program (EAP) 401K retirement saving opportunity. Casual office dress code A dynamic, ambitious, indulgently fun work environment! EEO At tru fru, we are committed to an inclusive workplace where diversity in all its forms is championed. tru fru is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. Privacy Policy Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please followthis link.