Genesis10 is currently seeking a GenAI Go to Market Strategy Lead for an onsite position with a Global Financial Institution located in Charlotte, NC. This is a 9+ month contract opportunity.
This role is responsible for defining and executing the enterprise go-to-market approach for GenAI products and capabilities. The ideal candidate will ensure that GenAI initiatives are launched in a structured, compliant, and value-driven manner, covering stakeholder readiness, communications, rollout planning, and adoption. Operating at the intersection of product, technology, risk, and business, this position is critical to driving enterprise adoption and measurable outcomes for GenAI investments.
Responsibilities:
- Define end to end go to market strategies for GenAI products, platforms, and capabilities
- Conduct stakeholder impact and readiness assessments across business, technology, risk, legal, and operations
- Develop and execute communication, change, and enablement plans aligned to enterprise standards
- Design phased rollout strategies (pilots, limited release, scale) for GenAI capabilities
- Partner with Product, Architecture, Risk, and Compliance teams to ensure launch readiness
- Define and manage adoption, value realization, and customer success metrics
- Track, analyze, and publish adoption KPIs, benefits realization, and usage insights
- Support leadership updates, launch materials, and executive communications
- Provide GenAI Go to Market strategy documents, rollout plans, and post-launch adoption reports
- Deliver stakeholder impact assessments, readiness dashboards, and communication plans
- Create executive launch decks and performance updates
Requirements:
- 5+ years of Strategy and Planning experience, or equivalent demonstrated through one or a combination of the following: work or consulting experience, training, military experience, education
- Experience with enterprise product launch and release management
- Experience launching technology products in regulated environments
- Knowledge of adoption and value realization metrics design
- Familiarity with communications and change enablement frameworks
- Proficiency with KPI dashboards and reporting (Power BI, Tableau, or similar)
- Strategic thinking and structured problem-solving skills
- Executive-level communication and storytelling abilities
- Strong stakeholder management and influence skills
- Ability to translate technical capabilities into business value
- High attention to detail with strong execution discipline
Only candidates available and ready to work directly as Genesis10 employees will be considered for this position.
If you have the described qualifications and are interested in this exciting opportunity, please apply!
Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals.
For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10:
- Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years.
- The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years.
- Access to an experienced, caring recruiting team (more than 7 years of experience, on average.)
- Behavioral Health Platform
- Medical, Dental, Vision
- Health Savings Account
- Voluntary Hospital Indemnity (Critical Illness & Accident)
- Voluntary Term Life Insurance
- 401K
- Sick Pay (for applicable states/municipalities)
- Commuter Benefits (Dallas, NYC, SF, and Illinois)
For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website.
Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Genesis10
life insurance, 401(k)
Mar 18, 2026