New 
Sr. Specialist Marketing
 Spectraforce Technologies | |
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 Mar 21, 2026 | |
| The Senior Specialist, Creative Strategy will partner closely with the Senior Manager, Creative Strategy to develop creative briefs that transform marketing strategies into relatable, elevated, and smart creative outputs. You'll inspire creative solutions and spark ideas that help connect more deeply with the brand. Additionally, the Senior Specialist, Creative Strategy will be responsible for identifying cultural events, trends, and consumer mindsets. You'll partner with key cross-functional teams to develop strategically driven creative campaigns and content that attracts, engages, and activates target audiences, while increasing share of voice and brand awareness metrics. What You'll Work OnComfortable writing campaign level briefs, as well as identifying the data and insights needed for them.Understands the value of a good briefing as well as the brief itself. Understands brand and communication theory and knows where to go for the right approach to a specific problem. Understands the creative process and is a valued partner to creative teams. Assesses creative work to ensure it is "on strategy" and adds value to creative conversations. Participates in the construction of communications plans and write briefs for tactical execution.Display a passion for understanding people and desire to uncover new consumer behavior across various industries and platforms. Leverages insights to articulate key themes in a clear and compelling story.Constantly on the pulse of culture, technology, and business to derive insights and new solutions.Develops points-of-view that can drive strategies and suggest alternative approaches to solving problems. Communicates and presents in a clear and compelling manner.Champion and influence the development of ideas that reinforce the values of the Abbott brand. Actively seeks opportunities to share knowledge.A trusted, independent strategist who is collaborative with others and efficient with their work. Inform the team with high-quality, engaging content that inspires the team to build meaningful connections and encourages consumers to act. Required QualificationsA bachelor's degree in communications, business, marketing or related field is required.More than 4 years of experience in a high-level communications environment within an advertising agency preferred.Able to achieve results within a rapidly changing, fluid and highly matrixed environmentDeep passion for understanding consumer behavior.Candidates must have a track record of excellent professional writing, communication, and project management skills with the ability to manage multiple projects.Ability to and experience in thinking 'outside the box' when it comes to strategic product communications and creative.Positive, can-do attitude; ability and willingness to do what is needed to get a job done. Enable Skills-Based Hiring No Start Time (AM/PM) 9End Time (AM/PM) 5Category Sales/MarketingDate of Manager Spotlight Call or Exception Reason Microsoft Teams meeting- Monday, March 23, 2026 at 2:00pm EST.Join: https://teams.microsoft.com/meet/28644783062885?p=a0H17K4Op10zcd7XHh Meeting ID: 286 447 830 628 85 Passcode: dk93ri2W ________________________________________Need help? | System reference Dial in by phone +1 708-580-8585,,846519945# United States, Tinley Park Find a local number Phone conference ID: 846 519 945# Join on a video conferencing device Tenant key: abbott@m.webex.com Video ID: 114 352 301 63 More info For organizers: Meeting options | Reset dial-in PIN Abbott Users: For more detail on joining a Teams meeting from a video device, click the Help link.Org help | |