New

Sr. Customer Experience & Marketing/Media Specialist

Stellantis
parental leave, tuition reimbursement, 401(k)
United States, Michigan, Auburn Hills
Mar 24, 2026
Mopar is the service, parts, and customer-care brand for Stellantis. With 85+ years of heritage, the brand supports owners of Chrysler, Dodge, Jeep, Ram, FIAT and other Stellantis marques. Store.Mopar.com is the official eCommerce destination for genuine Mopar parts and accessories, featuring immersive shopping experiences and tools that help drivers personalize and maintain their vehicles. Own the endtoend customer experience on store.Mopar.com-from landing page through checkout and home delivery-and lead the integrated marketing strategy across owned, earned, and paid channels. Drive growth across direct eCommerce and Marketplace channels while elevating dealershipfacing experiences. What You'll Do (Key Responsibilities) Map key journeys (discoverfitmentPDPcartdelivery) and remove friction via UX, content, and merchandising improvements. Own site content strategy: landing pages, category/PDP storytelling, compatibility guidance, install notes, and warranty messaging. Lead campaign planning and integrated media: SEO/SEM, paid social, retail media (Amazon Ads, Walmart Connect, eBay Ads), email/SMS, affiliate, and influencer. Define CRM and lifecycle programs (welcome, browse/cart abandonment, winback, service reminders); segment audiences via CDP/CRM. Optimize onsite search, recommendations, ratings & reviews/UGC, and promotions to increase conversion and AOV. Partner with Operations/Logistics to improve delivery transparency, returns, and postpurchase communications (NPS/CSAT). Lead dealerfacing communications and enablement (coop marketing, playbooks, asset kits) to strengthen channel performance. Run experimentation (A/B and multivariate) and creative testing; set targets for CVR, CTR, ROAS, CAC/LTV. Ensure compliance with brand standards, accessibility, privacy, and claims substantiation; maintain the marketing calendar. What You'll Bring (Qualifications) Bachelor's Degree in Marketing, ECommerce, Communications or related field. 10+ years in digital marketing/eCommerce CX with a track record of driving conversion and revenue at scale. Handson experience with GA4/Adobe Analytics, retail media platforms, and marketing automation (e.g., Adobe Campaign, Salesforce Marketing Cloud). Strong SEO/SEM knowledge, merchandising, PDP optimization, and onsite search best practices. Fluent in customer research, journey mapping, and VOC/NPS programs; datadriven and experimentationminded. Excellent crossfunctional partnership with Creative, Product, Engineering, Ops, and Dealer/Field teams; compelling storyteller. Preferred Qualifications Automotive aftermarket or fitment experience. Familiarity with AEM or similar CMS, CDP/CRM segmentation, and personalization platforms (Adobe Target, Optimizely, etc.). Role Details Location: Auburn Hills, MI (100% onsite) Travel: 0-3% expected Salaried Employee Benefits (US, Non-Represented) Health & Wellbeing Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability. Compensation, Savings, and Retirement Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing. Time Away from Work Paid time includes company holidays, vacation, and Float/Wellbeing Days. Family Benefits 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances. Professional Growth Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups. Company Car & More Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.