Mopar eCommerce Lead Product Designer & Experience Architect, Vehicle Customizer

Role Overview

As the Lead Product Designer & Experience Architect - Vehicle Customizer, you will design, prototype, and build the nextgeneration customerfacing Mopar Vehicle Customizer on store.Mopar.com. This tool will allow customers to:

• Build & price accessories
• Explore service parts
• Interact with 360 interior and exterior visualizations across Stellantis brands

You will own the complete design, user experience, interaction model, and frontend product architecture, ensuring the tool operates seamlessly within the Adobe Experience Cloud ecosystem-including Adobe Experience Platform (AEP), Adobe Analytics, Adobe Experience Manager (AEM), and Adobe Experience Platform Web SDK.
Adobe Experience Platform enables centralized customer data, realtime journey insights, crosschannel personalization, and unified content delivery-critical to designing rich, personalized digital experiences.

This role is directly tied to delivering Mopar's $175M U.S. eCommerce revenue target by YE 2027 by optimizing the customer journey, increasing attach rate, improving conversion, and elevating overall digital experience quality.

Key Responsibilities

Experience Design & Architecture

• Design the full endtoend customer experience for the Mopar Vehicle Customizer, spanning discovery configuration pricing addtocart checkout.
• Create highfidelity UI/UX prototypes, interaction flows, motion/3D interaction models, and accessibilitycompliant designs (WCAG 2.2 AA).
• Architect how the customizer integrates with Adobe Experience Cloud, leveraging tools such as:




• Adobe Experience Platform (centralized, standardized realtime customer data)
• Adobe Experience Manager for content components and asset delivery
• Adobe Analytics for experience measurement and funnel optimization
• Adobe Experience Platform Web SDK for unified customer event collection and personalization rules




• Partner with engineering to ensure the design system, UI components, and 3D interactions are implemented with visual accuracy and performance.

3D/360 Visualization Leadership

• Define UX principles for 3D/AR product interaction, interior/exterior rotation, zoom, lighting, part placement, and contextual overlays.
• Oversee the 3D asset pipeline (modeling, texture fidelity, optimization, LOD management) and collaborate with vendors and internal teams.
• Benchmark industryleading customizers (HarleyDavidson, Polaris Slingshot) to deliver bestinclass experiences.

Product Creation & Execution

• Transform customer needs, market insights, and brand direction into intuitive, immersive design solutions.
• Lead discovery, ideation, usability testing, and iterative design cycles.
• Build design specifications for engineering teams, ensuring feasibility and platform alignment.
• Ensure robust integration with data sources such as PIM/MDM (fitment rules, ACES/PIES), pricing, inventory, CRM, and checkout flows.

Analytics, Optimization & Personalization

• Collaborate with analytics teams to establish KPIs, tracking plans, and behavioral event schemas using Adobe Analytics and Customer Journey Analytics.
• Leverage Adobe Experience Cloud capabilities for personalization, content targeting, and userlevel experience variation.
• Use customer insights, funnel data, and A/B testing to continuously improve engagement, conversion, and experience quality.

CrossFunctional Leadership

• Collaborate with Brand, Mopar Parts, Dealership, Engineering, ICT, and eCommerce leadership teams.
• Manage design vendors, 3D visualization partners, and DAM/CDN contributors.
• Maintain design governance across all Stellantis brand guidelines.

Basic Qualifications

• Bachelors Degree in Design, Creative Arts or related field.
• 10+ years of experience in digital product design, UX architecture, or interaction design with customerfacing web applications.
• Proven expertise designing interactive 3D/AR or 360 visualization experiences.
• Strong familiarity with Adobe Experience Cloud, including:




• AEP for unified data and realtime profiles (used to deliver personalized experiences)
• Adobe Analytics for crosschannel measurement
• AEM for content delivery and components
• Adobe Experience Platform Tags for data collection and personalization orchestration




• Handson mastery of UI/UX tools (Figma, XD, or similar) and design systems.
• Experience collaborating closely with engineering to deliver highperformance, mobilefirst UI.
• Knowledge of automotive fitment logic (ACES/PIES), accessory/service parts, or configurator systems preferred.
• Excellent communication, storytelling, visual design clarity, and crossteam influence.