Social Media Planner

Social Media Planner

Candidates must be able to work PST hours.

THE OPPORTUNITY

Social doesn't succeed without someone who can hold the whole picture - every channel, every campaign, every moment - and turn it into a coherent, executable plan. That's this role.

As a Social Planner, you'll be the Editor in Chief of the social editorial calendar for your assigned lines of business. You're not the owner of the channels - you're the person who programs them. You'll translate channel strategy into a living, breathing content plan that brings together work from internal teams, agency partners, and the broader brand across tentpole activations, campaign extensions, and evergreen social.

Think of yourself as the connective tissue between strategy and execution: you know what's supposed to go live, when, on what channel, and why - and you make sure it actually happens.

WHAT YOU'LL OWN

Editorial calendar leadership

- Own and manage the social editorial calendar for your lines of business - across tentpole moments, campaign windows, and always-on evergreen programming

- Program content across all assigned channels, pulling from a variety of teams (brand, creative, agency, product, regional) and shaping it into a coherent, channel-appropriate schedule

- Ensure every piece of content on the calendar has a clear purpose, a channel rationale, and a defined owner - nothing goes live without those three things

- Maintain visibility across the full content pipeline so no gaps, clashes, or missed moments slip through

Tentpole & campaign planning

- Lead social planning for tentpole activations - mapping the content arc from pre-launch through to post-moment, across channels, in partnership with the Sr. Social Channel Strategist

- Plan campaign extensions that stretch paid and earned moments into owned social, ensuring continuity of message and creative across the full campaign window

- Build cultural calendars that identify relevant moments, trends, and opportunities worth engaging with - bringing a point of view on what the brand should and shouldn't do

- Work with the Social Producer to shepherd planned content through the production process - briefing, trafficking, reviewing, and approving on schedule

Cross-functional consultation

- Serve as a consulted voice for brand and creative strategy teams - bringing the social editorial POV into upstream planning conversations before briefs are written

- Input into internal and agency creative briefs, ensuring the planning context (timing, channel, audience moment, adjacent content) is captured alongside the strategic direction from the Sr. Strategist

- Coordinate across teams to ensure everyone who contributes content to the calendar is working to the same schedule, format requirements, and approval process

- Flag conflicts, capacity issues, or strategic misalignments early - you're often the first to see when something isn't going to work

Program management

- Act as the program manager for social content from brief to publish - owning the workflow, the timeline, and the status of every asset in the pipeline

- Partner closely with the Social Producer on production logistics; you own the plan, they own the make

- Maintain planning documentation, briefing templates, and calendar tools so the function operates with clarity and consistency as the team grows

Evergreen social

- Own and drive the evergreen social workstream for your lines of business, in partnership with brand strategists - this isn't a filler content lane, it's a strategic one: always-on programming that builds brand presence, sustains audience relationships, and works between campaign peaks

- Collaborate with brand strategists to define the evergreen content pillars for each channel - translating brand strategy into a repeatable, platform-native programming framework that reflects the brand's voice and serves the audience year-round

- Maintain evergreen content pipelines that keep the calendar populated without gaps - ensuring the brand never goes dark between tentpole moments, and that always-on content is as considered as campaign content

- Use evergreen performance data to continuously refine the content mix - identifying what formats, topics, and posting patterns are building audience over time, and feeding those learnings back into future planning

Measurement planning

- Own measurement planning for your social workstreams in partnership with the Analytics team - for every tentpole, campaign, and evergreen program, you'll ensure a measurement plan exists before anything goes live, not after

- Work with Analytics to map and validate customer journey tracking across channels - ensuring the right signals are captured at each stage of the funnel so performance data is actionable, not just reportable

- Define KPIs for each program in alignment with the channel roles set by the Sr. Social Channel Strategist - ensuring what gets measured reflects the channel's actual job in the funnel, not just what's easy to track

- Ensure tracking infrastructure is in place ahead of every activation - coordinating with Analytics on UTM structures, pixel placement, and any tagging requirements so data quality is protected from day one

- Close the loop between measurement and planning - bringing performance insights back into the editorial process so each planning cycle is smarter than the last

WHAT YOU BRING

- 3-5 years of experience in social media planning, content strategy, or editorial program management - you've managed a content calendar at scale and know what breaks when the process isn't tight

- Platform fluency across Instagram, LinkedIn, TikTok, YouTube, and X - you know what each channel needs and how content should be shaped differently for each

- Strong project management instincts: you're naturally organized, you track things proactively, and you close loops without being asked

- A genuine understanding of cultural moments and social trends - you read the internet well and have a sense of what's worth jumping on and what to leave alone

- Experience working across multiple stakeholders and content contributors - you're good at herding, diplomatic when you need to be, and firm when you have to be

- Comfort with ambiguity and a growing function - you're not waiting for a perfect system; you'll help build it

- Bonus: experience writing briefs or consulting on creative development for social - the more upstream you've worked, the faster you'll plug in here

WHAT GREAT LOOKS LIKE IN YEAR ONE

The editorial calendar becomes the single source of truth that every contributing team works from - not a document that gets checked once and ignored. You'll know you're succeeding when teams are coming to you to understand what's planned, not the other way around.

- The social calendar for your LOBs is fully programmed 4-6 weeks ahead at all times, with clear ownership and approval status on every piece

- Tentpole activations are planned end-to-end with no last-minute scrambles - pre, during, and post content is briefed and in production on schedule

- Brand and creative strategy teams are consulting you before they write briefs, not after

- The Social Producer knows exactly what's coming and when - there are no surprises in the production pipeline

- You've built or refined the planning infrastructure the team will scale with: templates, calendar tooling, briefing standards, and workflow documentation

- The evergreen workstream is running as a genuine strategic program - not a holding pattern - with clear content pillars, a healthy pipeline, and brand strategists who feel like true co-owners of it

- Every program has a measurement plan in place before launch - Analytics knows what to track, tracking is verified ahead of activation, and performance insights are feeding back into the next planning cycle

#LI-DP1