SUMMARY: We are seeking a dedicated Account Specialist to support our Consumer Sales team, working closely with a National Account Specialist to ensure smooth execution of key sales processes across several key retail accounts. The Account Specialist will play a critical role in driving the success of strategic go-to-market (GTM) initiatives, managing product assortments, overseeing order management, executing promotional plans, and collaborating with cross-functional teams like marketing and sales operations. This role is essential in maintaining strong customer relationships and optimizing account performance.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Catalog and Assortment Management: Oversee the product assortment for assigned accounts, ensuring accurate updates, removal of discontinued items, and identification of assortment gaps to be filled, ensuring product offerings are always up to date.
- Order Management: Handle order-related issues, ensuring timely delivery, prompt resolution of any challenges, and adherence to Service Level Agreements (SLAs), fostering customer trust and satisfaction.
- Account GP Management: Responsible for tracking order flow and ensuring all pricing and margin is inline with divisional and account margin goals, this should be part of daily level activity
- Availability: Ensure ongoing availability, pricing, and retail readiness accuracy for the catalog - actively prioritizing based on top sellers and target SKUs.
- New Product Set up Request: Once new products are launched (content complete), submitting build requests through the content team
- Catalog Management: Drive catalog rationalization based on account strategy, competitiveness, performance, profitability, returns, inventory strategy, and account sales mix. Maintain catalog cleanup by updating inactive items on the customer side and internally
- Assortment Analysis: Proactively identify gaps in product assortments and analyze return data to make recommendations for optimizing product offerings and minimizing waste.
- Promotional Planning and Execution: Ensure that promotions are uploaded on time, working with relevant teams to ensure campaigns are executed effectively to maximize revenue opportunities. Ensure promotions are also taken down/stopped when planned.
- Cross-functional Collaboration: Partner with marketing, content, and product teams to align on promotions, image and copy requirements, product offerings, and customer needs for a consistent customer experience.
- Customer Relationship Management: Act as a point of contact for customer inquiries, addressing issues promptly and working to maintain strong, long-lasting relationships and high levels of customer satisfaction.
- Strategic GTM Implementation: Align the go-to-market strategy with account goals and priorities to ensure Account Executives can effectively execute sales opportunities and maximize results.
- Market Research: Conduct market & competitive analyses as needed
- Profitability Tracking: Support account SKU-level profitability and initial price negotiation analysis
- Promotional Planning: Plan and propose account-specific promotional events as opportunities arise
- Interface with vendor partners as needed to provide updates on account level performance and key operational issues
- For Digital Accounts
- Support digital advertising initiatives with assortment context, ad SKU management input, budget management suggestions to optimize performance
- Create & maintain account-specific variation plans and guide timely implementation
KPIs:
- Assortment availability, price, and content accuracy
- Account Revenue & Profit
- Assortment Optimization: ongoing addition and removal of product listings based on rationalization criteria
- Share of voice and market share
- Timely resolution of order management issues
MINIMUM REQUIREMENTS:
- Bachelor's degree in business, marketing, or a related field (preferred).
- Proven experience in account management, sales support, or related roles.
- Strong organizational and problem-solving skills with attention to detail.
- Excellent communication and interpersonal skills, capable of working with diverse teams and clients.
- Ability to handle multiple tasks in a fast-paced environment.
- Preferred Skills:
- Familiarity with e-commerce platforms, product catalogs, and inventory management.
- Experience with promotional planning and execution.
- Analytical skills for assessing assortment gaps and returns data.
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