Senior Manager, Growth Marketing

Why this role

Evolve is the largest tech-enabled, asset-lite provider of vacation rental management services in North America. We are looking for a Senior Manager, Growth Marketing to take our high-performing marketing engine and build what comes next - intelligent systems and a growth function built to last.

This is a hands-on role for a builder who will be in the work daily to establish a modern growth function. You'll manage a team of three and own the systems, channels, and intelligence that drive owner and operator acquisition at Evolve - reporting to the Sr. Director of Marketing and Experience Design.

Evolve has scaled to 35,000 vacation rental properties and generated $5B in rental income for our owners. Your job is to turn our performance marketing engine into a durable, scalable growth platform that is instrumented, optimized, and AI-accelerated.

What you'll do

• Responsible for demand generation end to end - paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates.
• Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability - prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time.
• Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health.
• Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings.
• Deploy AI as your, and the team's, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation.
• Own the stack, budget, and agency relationships and what all three produce. Set the standard for data-driven funnel performance and spend efficiency at MBRs and QBRs.
• Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors.

What makes you a great fit

• A builder profile: you default to creating systems, not managing processes. You're energized by finding efficiencies and playing offense on hard problems.
• 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built.
• 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines. You've built or leveled up a team.
• Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms.
• As an AI-first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output
• Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms
• Experience managing marketing budgets with rigor - building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data.
• up to 6 bullet points

• Experience with marketplace dynamics with distinct acquisition funnels.
• Background in high-growth technology or marketplace businesses - vacation rental, proptech, fintech, business services, or anywhere supply-side acquisition had to be earned
• Experience in a two-sided marketplace with distinct supply-side and demand-side acquisition funnels
• Familiarity with Amplitude, Braze, Segment, or Clay - and technical marketing tools like APIs, no-code automation, or AI tools such as Claude, Cursor.

Compensation

For this role our salary range is $165,000 to $185,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance. Compensation for this role may vary to reflect local market conditions.