Social Media Specialist

Hybrid in Houston, TX

Aquent is partnering with a prominent company that operates a dynamic portfolio of consumer-facing brands, dedicated to fostering strong customer relationships and driving impactful business growth. This organization thrives on innovative strategies to connect with its audience, build trust, and deliver meaningful engagement across diverse market segments.

Aquent is partnering with a prominent company to find a visionary professional who will redefine brand presence and customer interaction. This is an unparalleled opportunity to shape the digital narrative for a portfolio of beloved retail brands, directly impacting customer trust and driving meaningful engagement. You will be the architect of compelling social experiences, transforming brand storytelling into platform-native, impact-driven content that resonates deeply with audiences and propels business growth.

**Your Impact & Responsibilities:**

* Lead the development and execution of organic social content strategies that align with brand and business priorities, including engagement, retention, and revenue goals.

* Take full ownership of social content creation, from initial ideation and briefing to final approvals and publishing across all platforms.

* Curate and manage comprehensive organic and paid social content calendars, ensuring a consistent and authentic brand voice, tone, and cadence.

* Translate broad brand initiatives and go-to-market campaigns into compelling, social-first creative tailored for each channel, collaborating closely with marketing and creative teams.

* Drive daily community engagement across all social platforms, actively monitoring conversations and messages to cultivate trust and loyalty.

* Ensure all community responses are timely, accurate, on-brand, and compliant with legal standards, working with internal teams to gather precise information.

* Proactively identify and escalate any reputational or customer-impacting concerns with sound judgment.

* Analyze key social performance metrics (e.g., engagement, CTR, conversion, sentiment) and translate these insights into actionable optimization recommendations.

* Design and implement creative experiments across various formats, messaging, timing, and personalization techniques to continuously enhance performance.

* Stay at the forefront of platform changes, digital trends, and cultural moments, serving as an expert in organic social best practices and consistently proposing innovative content ideas and tests.

* Contribute to a vibrant and collaborative team culture through strong ownership, accountability, curiosity, and a commitment to continuous learning.

**Required Qualifications:**

* Bachelor's degree in Marketing, Communications, Business, or a related field.

* 3+ years of experience in social media marketing, content development, or community management.

* Proven ability to craft creative strategies informed by performance data, audience behavior, and platform best practices.

* Deep understanding of native social platforms including Facebook, Instagram, X, TikTok, LinkedIn, and YouTube.

* Hands-on experience with social media management tools for publishing, analytics, moderation, and listening.

* Demonstrated ability to operate independently in a fast-paced environment and drive projects forward without extensive direction.

* A talent for balancing compelling creative storytelling with responsible community engagement and adherence to brand standards.

* Exceptional written and verbal communication skills.

* Highly organized with the ability to comfortably manage multiple workstreams simultaneously.

**Nice-to-Have Qualifications:**

* Experience proactively pitching social concepts, formats, or test ideas.

* Demonstrated ability to evolve and elevate a brand's social presence.

* Familiarity with Adobe Workfront or similar project management tools.

* Familiarity with social listening and monitoring tools.

* Exposure to consumer-facing industries is a plus.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.