Senior Licensing Manager - FMCG, HBA & Promotions

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Senior Licensing Manager - FMCG, HBA & Promotions is responsible for building and executing a category growth strategy that expands Mattel's iconic brands through consumables, health & beauty aids, and promotional partnerships. This role owns key partner relationships and commercial negotiations, drives new business and innovation, and delivers against annual royalty revenue and profit expectations.

This leader brings strong financial acumen and a consumer-first mindset to translate brand strategy into scalable product programs and high-impact retail/promotional activations-creating marketplace buzz, strengthening brand relevance, and accelerating incremental growth across the portfolio.

What Your Impact Will Be:

• Own the FMCG, HBA and Promotions category and sub-category strategy (multi-year vision and annual plans), identifying white space and priority partners to scale Mattel brands across everyday consumer touchpoints.
• Deliver against annual financial forecasts (royalty revenue, profit contribution, and key KPI targets) through disciplined forecasting, opportunity/risk management.
• Lead business development: prospect, pitch, and secure new licensing and promotional deals that expand distribution, trial, and brand visibility-prioritizing partners that can create cultural relevance and retail momentum.
• Negotiate and close complex partner agreements, aligning to global guidelines while optimizing long-term business needs to deliver maximum brand and financial impact
• Develop joint business plans with licensees and promotional partners and partner with cross functional partners on product line development, go-to-market calendars, and integrated marketing/PR activations to drive buzz.
• Champion product and program excellence-provide global thought leadership on best in class category guidelines, while ensuring products are consumer-relevant, differentiated, and on-trend.
• Partner closely with Retail Development to ideate and align programs for key accounts, shopper priorities, and seasonal moments; unlock incremental placement and in-store visibility.
• Drive promotional strategy and execution across channels (e.g., QSR, CPG co-promos, on-pack, loyalty, experiential, digital), ensuring clear objectives, measurement, and post-mortem learnings.
• Collaborate with Marketing, PR, Digital, Creative, and Franchise teams to create cohesive storytelling and amplification plans that support product launches and promotional moments.
• Provide category insights-track consumer, cultural, and competitive trends (including HBA/FMCG regulatory and retailer requirements) - to drive strategy, innovation, and partner selection
• Lead the regional/global internal alignment process for your categories (line reviews, approvals, forecast cadence, and leadership updates), ensuring transparency and decision-ready insights.
• Manage and develop a team (Manager and Associate Marketing Manager), setting clear goals, coaching for performance, and creating growth opportunities while fostering an inclusive, high-accountability culture.
• Represent Mattel with external partners, retailers, and industry stakeholders; deliver compelling presentations that strengthen relationships and position Mattel as a best-in-class licensing partner.
• Own the end-to-end portfolio and operating rhythm for the categories: long-range planning, annual budget/AOP, quarterly business reviews, and partner performance governance.

What We're Looking For:

• 8+ years of progressive experience in consumer products licensing, brand partnerships, CPG/FMCG, beauty/personal care, or promotions (agency, brand owner, or licensee side).
• Proven track record of delivering and exceeding financial targets (royalty revenue, profit contribution, MGs/advances) and building high-impact partner portfolios.
• Strong commercial negotiation skills with experience structuring licensing and promotional agreements (including term sheets, marketing commitments, and retail requirements).
• Deep understanding of go-to-market for FMCG/HBA and promotional programs or similar categories
• Excellent partner management skills: ability to influence, align, and problem-solve across senior external stakeholders and highly matrixed internal teams.
• Analytical and strategic mindset with strong forecasting, business planning, and performance management capabilities; comfortable with data and insights storytelling.
• Strong presentation and communication skills (written and verbal); able to represent the business with credibility in executive and partner forums.
• Experience leading category strategy, including retailer collaboration, promotional planning, and integrated marketing activation.
• Demonstrated ability to build and manage a high-performing team (people leadership and coaching). Strong working knowledge of FMCG/HBA compliance considerations (packaging, labeling, claims substantiation, product safety/quality, and retailer requirements).

TRAVEL REQUIREMENTS

15% - Travel as needed for partner meetings, retailer reviews, and industry events

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy