Associate Manager, Media Data Engineering - US

About WPP Unite

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There's never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's, TRESemme, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

Support the development and maintenance of data engineering solutions for media measurement and analytics, specifically tailored to the needs of our client, Unilever. This embedded role requires close collaboration with Unilever's data engineers, analysts, and business stakeholders, as well as WPP's internal teams, to ensure reliable, scalable, and high-quality data flows for media performance reporting and insights within the client ecosystem. You'll be part of a team that believes in doing work that matters - for people and the planet, extending this impact directly to our client's strategic objectives.

Because here, we don't just hire for jobs. We invite you to be part of something bigger.

• Maintain and support data pipelines for ingesting, transforming, and storing media data from multiple sources, predominantly within the Unilever environment.
• Assist in the implementation of data models and semantic layers to support analytics and reporting use cases for the client.
• Build, update, and maintain dashboards and data visualization tools, ensuring data accuracy and usability for Unilever's business stakeholders.
• Collaborate directly with Unilever's analytics and business teams, as well as WPP internal teams, to understand requirements and deliver data solutions that meet their specific business needs.
• Monitor data quality within the client's data landscape, troubleshoot issues, and implement improvements to ensure data reliability.
• Support the integration of new media data sources and tools relevant to Unilever's marketing and media strategies.
• Document data processes and contribute to best practice sharing within the WPP Media team, while also aligning with Unilever's operational standards. Stay up to date on trends in media data engineering and analytics.
• Partners with WPP's Performance Analytics for dashboard and data needs, and with WPP's Advanced Analytics for model integration, ensuring seamless data flow and consistent application of WPP methodologies.
• Does not own insight generation or methodology design, focusing on the engineering aspect to support both client and WPP teams.

Skills and Experience:

• 3-5 years of experience in data engineering or related field.
• Proficiency with SQL, Python, and cloud data platforms (Azure, AWS, GCP).
• Hands-on experience with dashboard development and maintenance (Power BI, Tableau, or similar).
• Experience with data pipeline tools (e.g., Databricks, Airflow).
• Strong analytical and problem-solving skills.
• Ability to communicate technical concepts to non-technical stakeholders.
• Bachelor's degree in Computer Science, Data Engineering, or related field
• Experience with media or marketing data.
• Experience with data visualization platforms beyond Power BI/Tableau.
• Experience in consumer goods or media/advertising industry.
• Exposure to advanced analytics or machine learning workflows.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Unite is a bespoke agency-unit built in service of Unilever,operatingas one end-to-end strategy, design, and activation powerhouse for media and retail marketing.There'snever been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's,TRESemme, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people.It'swhatelevatesus to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP'sshared core values:

• Be Extraordinary by Leading Collectively to InspireTransformationalCreativity.
• Create an OpenEnvironmentby Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

Support the Media Performance Analytics Manager (WPP Unite) in executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever. As an embedded WPP Unite team member, you will act as a subject matter expert on media analytics tools and methodologies,representingWPP's best-in-classexpertisewithin the client environment.You'llbe part of a WPP Unite team that believes in doing work that matters - for our clients, for people, and for the planet.

Because here, wedon'tjusthire forjobs. We invite you to be part of something bigger.

Key Responsibilities:

• Execute and continuously advance media measurement for Unilever campaigns, including the setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices and methodologies.
• Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders while maintaining WPP's analytical rigor.
• Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development.
• Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs, leveraging WPP's tooling and expertise where appropriate.
• Stay current on trends in media measurement, analytics tools, and industry best practices, actively bringing WPP's thought leadership and innovation to Unilever.
• Manage relationships with agencies and vendors as needed, under the guidance of WPP management and in close alignment with Unilever's objectives.
• Partners with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods to Unilever's challenges. This role does not own data pipeline or model development, but facilitates these efforts for the client.

Skills and Experience:

• 3-5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
• Bachelor's degree required, advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
• Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
• Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
• Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).
• Experience with data visualization (Power BI) and basic coding tools (SQL, Python).

Life at WPP Media and Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.