Technology Marketing Campaign SeniorSpecialist

Job Title - Technology Marketing Campaigns Senior Specialist

Do you enjoy transforming complex technologies into compelling, marketready campaigns?

Do you want to help shape how Baker Hughes brings innovation to the world?

Join our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation, making energy safer, cleaner, and more efficient for people and the planet.

Fuel your passion

As a Technology Marketing Campaigns Senior Specialist, you will play a key role within the Commercial & Technology Marketing (CTM) Center of Excellence. You will lead the planning, execution, and optimization of technologyled marketing campaigns across the full product lifecycle-spanning New Product Introductions (NPIs), alwayson programs, and lifecycle campaigns that sustain momentum long after launch.

You will partner closely with technology, product management, commercial teams, segment marketing & communications, and regional stakeholders to translate complex technologies into clear, differentiated value narratives. Your work will activate these narratives through integrated, multichannel campaigns that drive awareness, engagement, and commercial impact across both IET and OFSE portfolios.

In this role, you will be:

• Developing integrated technology marketing campaign plans aligned to portfolio priorities

• Translating business and technology objectives into clear campaign strategies and KPIs

• Determining the right campaign model (launch, alwayson, lifecycle, hybrid) based on maturity and market readiness

• Leading NPI campaign activation aligned with NPD milestones and launch tiering

• Orchestrating development of launchready assets across digital, content, and enablement channels

• Designing alwayson and lifecycle campaigns that sustain pipeline and market presence

• Refreshing campaigns based on market signals, customer feedback, and performance insights

• Collaborating across technology, commercial, segment marketing, digital, and regional teams

• Ensuring campaign content is accurate, credible, and aligned with enterprise narrative

• Optimizing campaigns through performance measurement and continuous improvement

As a Technology Marketing Campaigns Senior Specialist, you will be responsible for:

1. Technology Campaign Strategy & Planning

• Developing and own integrated technology marketing campaign plans aligned to IET and OFSE portfolio priorities.

• Translating business and technology objectives into clear campaign strategies, including audiences, messaging, channel mix, and KPIs.

• Determining the appropriate campaign model (launch, ondemand, lifecycle, hybrid) based on technology maturity and commercial objectives.

2. New Product Introduction (NPI) Campaign Execution

• Leading the campaign activation layer of NPIs/NPDs in partnership with Product Marketing, Technology & Engineering, and product line teams.

• Aligning campaign plans with NPD milestones, launch tiering, and gotomarket strategy.

• Orchestrating development of launchready assets including messaging, content, digital activations, and sales enablement.

• Supporting Tier 1 and Tier 2 launches with handson execution and campaign leadership.

3. OnDemand & Lifecycle Campaigns

• Designing and execute alwayson and lifecycle campaigns that sustain market presence and pipeline growth.

• Refreshing and reactivate campaigns based on market signals, customer feedback, commercial priorities, and performance insights.

• Partnering with segment and regional teams to localize and activate campaigns while preserving core value propositions.

4. Messaging, Content & Value Translation

• Translating complex technologies into clear, differentiated, customercentric campaign messaging.

• Collaborating with segment marketing, commercial marketing, brand, digital channels, and solutions marketing to shape campaign assets across channels.

• Ensuring campaign content is accurate, credible, and differentiated-especially in technical or competitive categories.

5. Performance Measurement & Optimization

• Defining campaign KPIs aligned to funnel stage and campaign objectives.

• Monitoring campaign performance and extract insights on message resonance, channel effectiveness, launch impact, and enablement adoption.

• Applying learnings to refine campaign strategies, messaging, and execution models.

6. CrossFunctional Leadership & Governance

• Leading by influence across a global, matrixed environment, coordinating inputs from technology, commercial, marketing, digital, and regional teams.

• Serving as a campaign execution expert within the CTM CoE, reinforcing best practices, templates, and governance.

• Ensuring all campaigns comply with Baker Hughes brand, messaging, and accessibility standards.

To be successful in this role you will:

• Have 7-10+ years of experience in product marketing, technology marketing, or B2B campaign management.

• Have bring proven experience leading complex product or technology campaigns across launch and alwayson models.

• Have demonstrate strong ability to translate technical concepts into compelling campaign narratives.

• Have experience operating effectively in global, matrixed organizations.

• Have balance strategic thinking with handson execution.

Key Skills & Competencies

• Technology & product marketing campaigns

• Integrated campaign planning and orchestration

• Gotomarket and launch excellence

• Value proposition and messaging activation

• Crossfunctional stakeholder leadership

• Performance measurement and optimization

• Clear, executiveready communication

• Ability to balance governance with handson execution

• Strong understanding of product lifecycles and customer decision journeys

• Continuous improvement mindset with strong analytical orientation

• Commitment to leveraging digital and AI tools in daily work

Work in a way that works for you

We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and worklife balance.

Working with us

Our people are at the heart of what we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in wellbeing, professional development, and leadership growth to help every individual thrive.

Working for you

When you join Baker Hughes, you can expect:

• Contemporary worklife balance policies and wellbeing programs

• Comprehensive private medical care

• Life insurance and disability coverage

• Tailored financial programs

• Education assistance

• Generous parental leave

• Mental health resources

• Dependent care support

• Additional voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.