Director of Strategic Communication

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America's leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Be Bold. Be You. Choose Duke

Director of Strategic Communication

Be You.

Duke University's Fuqua School of Business is a top-ranked business school within a leading multi-discipline university, dedicated to advancing the understanding of management through research and providing the highest quality education. Fuqua attracts and develops those who thrive on difference, have the ability to bring out strength from others to move toward a common purpose, and who inspire entire organizations to win the right way.

The school enrolls more than 1,900 students a year across ten degree programs in formats for working professional and full-time students. Fuqua also offers a portfolio of open-enrollment and tailored non-degree programs for executives. Fuqua's faculty receive international acclaim with their research leveraged by organizations worldwide. While its home campus is in the United States, the school maintains presence in East Asia, Europe, India, and Latin America. Fuqua enjoys long-standing relationships with firms in key industries such as energy, financial services, consulting, health care, consumer goods, technology, media and entertainment. Our network of over 30,000 alumni, many of whom maintain a high level of engagement with the school, has great functional depth and industry breadth with graduates making a significant impact in their organizations and communities.

Fuqua's Global Marketing group is a centralized function responsible for understanding the school's customers and markets; generating program revenue through campaigns; stewarding and building the brand via owned, earned, paid and shared media; promoting program and faculty thought leadership; and leading strategic school initiatives. This unit is known for agility in responding to the fundamental changes in customer behavior, channels and tactics emerging within each of the markets we serve. We focus on allocating limited resources as effectively as possible, measuring overall ROI and engagement metrics within different channels and media sources to hold ourselves accountable for improving performance in different dimensions of our work.

Given our dynamic environment we value versatility and adaptability in teammates who can excel in various aspects of our function and contribute significantly to the school's success.

Be Bold.

Fuqua seeks a Director of Strategic Communication (level 16) to shape and maintain the school's reputation and messaging across various platforms. Reporting to the Associate Dean for Global Marketing, this position leads a 3-person team of strategic communications experts to manage public and media relations, faculty research communications, social media and community management.

Key Responsibilities

PR and Media Relations

Develop overarching PR strategies aligned with school goals and brand positioning

Identify key narratives and storytelling opportunities to enhance the school's reputation

Cultivate and maintain relationships with key journalists and media outlets

Approve major media releases and pitches

Oversee development and distribution of press materials

Thought Leadership

Identify opportunities to showcase faculty expertise and research

Develop and implement strategies to position the school as a thought leader in key areas

Oversee initiatives to amplify faculty, staff, alumni and student voices on external platforms

Provide strategic editorial oversight for Duke Fuqua Insights articles and podcasts

Executive Voice, Presence, and Communication

Prepare talking points and briefing materials for high-profile events and interviews

Ghostwrite speeches, opinion pieces, and social content for school leadership

Channel Leadership

Lead strategy across all owned channels to ensure each serves a distinct role in Fuqua's strategic communications ecosystem

Develop overarching social media strategy, identifying key platforms and setting strategic objectives

Oversee the school's blog program and social channels, ensuring authenticity and relevance

Seek opportunities to repurpose and amplify content across channels to maximize impact

Provide guidance on content themes and campaigns, and advise on the development of relevant influencer strategies and partnerships

Internal Communications and Support

Lead development and creation of school messaging

Develop communication plans to support organizational changes and initiatives

Advise leadership on effective communication strategies for stakeholders

Team Leadership and Strategic Management

Collaborate with the Associate Dean to align communication strategy with school objectives

Lead and mentor Strategic Communication team (PR Manager, Faculty Research Communications Manager, Community Manager)

Partner with the Director of Brand Marketing to align messaging and content development across earned and owned channels

Serve on Global Marketing Leadership Team

Leverage data to inform communications strategies and develop forward-thinking approaches

Steward relationships with school and faculty leadership

Crisis Planning and Support

Develop and maintain crisis communications plans

Manage communications response during reputational issues or emergencies

Develop protocols for handling potential crises or negative situations on social media and oversee response to sensitive issues or complaints

What You'll Bring

Qualifications and Experience

Required

Bachelor's degree

7+ years of experience in strategic communications, public relations or related field

Excellent written and verbal communications skills

Demonstrated ability in developing and executing comprehensive PR and communication strategies

Strong media relations skills and established network of media contacts

Crisis communications experience

Exceptional editorial capabilities

Familiarity with SEO principles and their application in content strategy

Proficiency in social media strategy and management

Understanding and adherence to ethical guidelines in communication, especially in an academic setting

Preferred

MBA or advanced degree in a relevant discipline

Experience in one or more of these areas: higher education, management consulting, startups, corporate communications, non-profit, agency, health care, financial services, technology, media

Understanding of international communication and global markets

Experience in executive communications and ghostwriting

Proficiency in Brandwatch, Muck Rack, Drupal, SEMrush, Sprout, Google Data Studio

How Success Is Measured

Key Performance Indicators

• Improvement in SEO, sentiment and reputation metrics
• Annual growth in engagement and follower base across platforms
• Increase in quantity and quality of relevant coverage
• Growth in active content contributors, ambassadors, and influencers among Fuqua's key stakeholder groups

Choose Duke.

At Duke, you'll do meaningful work with purpose-advancing ideas, shaping conversations, and influencing impact on a global scale. If you're driven to lead with vision, elevate voices, and help tell the story of one of the world's top universities, we invite you to apply.