Digital Marketing Manager (Hybrid)

Digital Marketing Manager

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our Headquarters in Chicago for a Digital Marketing Manager (Hybrid) on our Publishing team. This is a hybrid position reporting into our Chicago office, requiring 3 days a week in the office.

In this role, you will develop, design, implement and optimize JAMA Network marketing plans and
tactics to help achieve mission and business growth and engagement objectives
for JAMA Network. Leverage analytics-driven insights to advance plans in
alignment with established business priorities and objectives. Increase JAMA
Network personalization through segmentation, adherence to digital best
practices and utilization and optimization of ESP and CDP platform automation.
Collaborate with cross-functional teams, including content, product, analytics
and other internal stakeholders, to develop personalized campaigns while
enhancing campaign performance, learners' engagement and audience growth.

Essential Functions/Responsibilities:

Digital Marketing Management

• Develop, implement, and manage comprehensive digital marketing strategies to achieve business goals.
• Work closely with editorial, analysts, product, and brand marketers to produce marketing strategies that have a high impact.
• Develop data-driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI.
• Identify growth opportunities and innovative approaches using new digital tools.
• Manage and grow the company's online reputation and presence across all digital channels.
• Stay current with the latest industry trends, technologies, privacy regulations, scholarly publishing, and best practices.
• Guide digital marketing team members in digital campaign build out and coordinate with internal/external partners.

Digital Marketing Campaign Development & Optimization

• Oversee and optimize campaigns across multiple channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing (including drip and flow campaigns), paid media, display advertising, content marketing, and in-house advertising (house ads).
  
• Utilize Customer Data Platform (CDP) to segment audiences and personalize marketing efforts.
  
• Collaborate with cross-functional teams, including content, product, analytics and other internal stakeholders, to develop personalized campaigns while enhancing campaign performance, learners' engagement and audience growth.
  
• Analyze campaign performance and provide actionable insights using analytics tools in collaboration with the Analytics team.
  
• Oversee campaign budgets, bids, and reporting to maximize ROI.

General Marketing Duties

• Assist Brand Marketing Team with Library Advisory Board and Market Research.
• Work with Field Marketing team members to create digital experiences at events and email campaign follow up based on event email acquisition activity.
• Collaborate with brand marketing to ensure established brand identity and voice are followed for all digital campaigns.

May include other responsibilities as assigned

Candidate Profile:

1. Bachelor's degree required in Marketing, Business, Communications, or a related field.
2. 2.5+ years of experience in digital marketing or a related role.
3. Working knowledge of Customer Data Platforms (CDP), Email Service Provider (ESP) including drip and flow automation, paid media strategy and execution, SEO/AEO/GEO best practices, and Display Advertising.
4. Strong understanding of omni-channel marketing strategies and best practices.
5. Proficient with Google Ads, Paid Social, SEO/SEM tools, email marketing platforms, and analytics platforms.
6. Demonstrated experience with MarTech stacks. Knowledge of platform integration required.
7. Experience with HTML, CSS and JavaScript a plus.
8. Strong analytical skills and proficiency in tools such as GA4, GTM, Adobe Analytics, Tableau, or Power BI.
9. Excellent communication and organizational skills with the ability to collaborate effectively across teams.
10. Experience with A/B and multivariate experiments is a plus.
    
11. Exceptional attention to detail and the ability to work in a fast-paced environment and manage multiple initiatives simultaneously. Strong project management and time management skills.

The salary range for this position is $87,394-$115,797. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings,please click here.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION